Draft:Koen Pauwels

Koen Hendrik Pauwels (born September 29, 1971) is a marketing professor and author. He is a Distinguished Professor of Marketing at Northeastern University's D'Amore McKim School of Business. Professor Pauwels’ other responsibilities include president of the Academic Council of the American Marketing Association (2021-2022) and Vice President of Practice for the INFORMS Society for Marketing Science (2018-2022). He is Associate Editor for Journal of Marketing, Journal of Consumer Research and the International Journal of Research in Marketing, as well as serving on many boards of academic marketing journals and consulting for companies such as Amazon, Nissan, and Sony.

Early life and Education
Pauwels was born on September 29, 1971, as the oldest child of Leopold Pauwels and Rosa Cools in Beringen, Belgium. Two younger brothers were born soon thereafter. Pauwels studied Latin-Math and Latin-Sciences at St Joseph College, Turnhout. During his Bachelor in Commercial Engineering, he went on an AIESEC internship in Augsburg, Germany and an Erasmus exchange semester to Galway, Ireland, where he was enrolled in his first marketing class, writing his term project on reference price effects. He then went on for a Master in Marketing in Louvain-la-Neuve, earning high distinction for his thesis, under supervision of professor Jean-Jacques Lambin, on predicting competitive price response. During these studies, Koen became the manager of Telework Home, employing physically challenged graduates from graphics software training programs to design the product, market it and deliver it together while at home. After starting a PhD in Belgium, Koen met Mike Hanssens during the EMAC Doctoral Consortium and transferred to UCLA in 1997. Graduating in 2001 under Mike’s supervision with a thesis on Long-Term Marketing Effectiveness, Koen was elected as a ‘Top 100 Inspirational Alumnus’ among 37,000 UCLA Anderson School of Management graduates. Starting his assistant professorship at the Tuck School of Business at Dartmouth, Koen received tenure in 2005.

Professional Career
In Istanbul, Turkey, Koen was among the first employees of the startup Ozyegin University, which grew to thousands of students and hundreds of faculty from 2008 to 2017. As part of his Marie-Curie Reintegration Grant, Koen published his first book for managers ‘It’s not the Size of the Data – It’s How you Use It’ with the American Management Association in 2013. Pauwels obtained a visiting scholarship at Harvard Business School in July of 2016. In 2017, Pauwels became affiliated with Northeastern University in Boston. Becoming Distinguished Professor a year later, Koen Pauwels is also Adjunct Professor at BI Norwegian Business School Oslo, Norway and Visiting Scholar at first Groningen University and then the Vrije Universiteit Amsterdam. Professor Pauwels’ other academic responsibilities now include president of the Academic Council of the American Marketing Association (2021-2022) and Vice President of Practice for the INFORMS Society for Marketing Science (2018-2022). He is Associate Editor for Journal of Marketing and the International Journal of Research in Marketing and serves on the boards of the Journal of Retailing, Marketing Letters , and the Journal of Interactive Marketing. Professor Pauwels has published over 80 papers, gathering over 12,000 citations, earning him a post on the list of Top 2% Worldwide Scientists. Outside of technical publication, Pauwels has consulted for large and small companies spanning 3 continents. His clients have included Amazon, GfK, Kayak, Marks & Spencer, Nissan, Sony, Suffolk Construction, Tetrapak, Unilever and Vistaprint.