Draft:LeadSquared

LeadSquared is a sales execution and marketing automation CRM (Customer Relationship Management) headquartered in Bengaluru, India. It has a customer base of over 250,000 users. The software offers lead management, Field force automation, call center management, Sales management, sales tracking, email automation, service portal, and reporting and analytics. It is designed to improve sales efficiency and decrease manual workload for sales and marketing teams with its intelligent automation.

The company has offices in Bengaluru, Mumbai, Delhi, Pune, Kolkata, Gurugram, Hyderabad, New Jersey, Melbourne, Johannesburg, Jakarta, Taguig City, and Singapore. The software's use case and vertical-centric approach make it suitable for industries such as Education, EdTech, Healthcare, Lending, Banking, Insurance, Real-Estate, Agriculture, Manufacturing, Automotive, and Travel.

History
Nilesh Patel, Prashant Singh, Sudhakar Gorti, founded MarketXpander, a |lead generation and marketing agency in 2011. Two years later, in 2013, they launched LeadSquared as a complete solution for fast-growing businesses.

Starting with lead management, the company explored the challenges encountered by businesses in converting a prospect to a customer following which they created customizable solutions to suit different industries.

The company, initially bootstrapped and with limited resources, closed FY17 at ₹19 crores. Jyoti Bansal invested in LeadSquared in 2017 as an angel investor. In 2019, the company raised Series A funding of $33 mln led by Stakeboat Capital and Jyoti Bansal. LeadSquared closed 2019 at ₹33 crores.

The next round, Series B of $32 mln, led by private equity player Gaja Capital, also saw participation from Stakeboat Capital and Bansal in 2020. During this time, LeadSquared helped businesses digitize their process to support a remote workforce during the COVID pandemic.

In early 2020, the company expanded its operations to the US, and over the next two fiscal years, the operating revenue surged to Rs 100 crore in FY21 and Rs 200 crore in FY22. LeadSquared also raised funding in 2021 from International Finance corporation (IFC) in 2021 to tap the domestic and global markets.

Industry leaders such as Byju's, Manipal Hospitals, Practo, Profectus Capital, and Dunzo partnered with LeadSquared to scale their businesses and streamline operations. Then in 2022, LeadSquared joined the Unicorn club, without any VC funding, by a Series C round of $153 mln led by WestBridge Capital.

With this funding, they aim to facilitate market expansion in India and North America, while focusing on the APAC and EMEA markets. They introduced Service Cloud, a helpdesk and customer support system, ACE and a sales performance suite, SIERA to help businesses with reporting and analytics.

Recognition
In 2020, LeadSquared was listed in Deloitte's Fast 50. In 2021, G2 awarded LeadSquared with the High Performer Asia Pacific and High Performer Enterprise. The platform has also been reviewed as a Top performer by Capterra and GetApp.

In 2022, LeadSquared received the National Start-up Award for Enterprise Systems under the Customer Relationship Management category from the Government of India, Department for Promotion of Industry and International Trade (DPIIT).