Draft:Liu Yexi

Liu Yexi
柳夜熙 (Liu Yexi) is a virtual idol created by the company CREATEONE Tech, characterized as a virtual beauty with a distinct Chinese style. This virtual character represents a new form of interaction between virtual personas and the real world within the context of the metaverse, a concept that blends physical and digital realms.

Creation and Concept: Liu Yexi was crafted using innovative technologies that set her apart from previous virtual characters typically developed through CG animation or AI. The team behind her creation, led by CREATEONE Tech, aimed to showcase a new mode of interaction in the future metaverse using elements like Chinese aesthetics and traditional Chinese culture.

Impact and Reception: "Liu Yexi's debut video (Episode 1), written and directed by Kvon Chen and produced by Create One, dropped on Douyin on October 31, 2021, and it made a huge splash in the short video world. The Halloween release added an extra layer of mystery and intrigue to her character. This video, which mixed suspense, beauty, and storytelling, was a groundbreaking use of the metaverse concept, taking short videos to the next level. It quickly sent Liu Yexi to the top of the trending searches and racked up over 3 million likes. After that, her mini-series 'The Mystery of Twelve Zodiacs' pulled in 380 million views. Now, Liu Yexi has more than 13 million fans across various platforms in China, making her the most influential virtual idol out there."

Character Persona: Liu Yexi is a virtual character who elegantly embodies traditional and modern Chinese aesthetics. She possesses classic Chinese beauty, a regal demeanor, and a model-like figure, often dressed in an array of traditional and contemporary Chinese outfits. Not just a figure of beauty, Liu Yexi is known for her cool, independent intelligence, yet she harbors a warm, kind heart. Her accessories, a calligraphy brush and a mirror, hint at her mystical abilities.