Draft:Mangools

Mangools is a SaaS (software-as-a-service) platform that provides a set of SEO tools designed to help SEO professionals and website owners improve their visibility on search engines.

The platform is used for keyword research, SERP analysis, rank tracking, link building, and website analysis.

Mangools, as an SEO toolkit, is well-known for its straightforward and user-friendly UI making its tools easily accessible even for beginners.

History
Mangools, owned by itrinity, s.r.o. (LLC), was founded by Peter Hrbáčik in 2014. It started with the launch of KWFinder, a free SEO tool designed to quickly find and analyze long-tail keywords that would be easier to rank for with a website in Google Search.

In April 2016, a new tool called SERPChecker was launched, and in May 2016, the company redesigned its website and rebranded the platform as Mangools.

In July 2017, the company developed and released a brand-new rank-tracking tool called SERPWatcher. In the same year, Mangools received the SEO & SEM Software Award from Crozdesk.

In 2018, Mangools launched its backlink checker tool called LinkMiner along with the website analysis tool called SiteProfiler and an SEO browser extension for Chrome and Firefox. During the same year, Mangools' parent company, itrinity, s.r.o., was ranked 2nd in the "Rising Stars" category in the Deloitte Technology Fast 50 competition.

In 2019, it ranked 4th in the Deloitte Technology Fast 50 Central Europe program with Mangools as a flagship brand.

In 2021, the company appeared in the Financial Times FT 1000 among the fastest-growing companies.

In 2023, Mangools was awarded the Quality Choice Award, Trusted Vendor Award, and Happiest Users Award by Crozdesk.

SEO Tools
Mangools, as an SEO suite, consists of 5 different tools along with several free tools that are available on the website.

KWFinder
KWFinder is a keyword research tool that provides keyword suggestions with highly accurate data via the "Related keywords," "Autocomplete," and "Questions" tabs with an option to specify language and country.

Keyword suggestions from the tool can show multiple SEO metrics such as KD (Keyword Difficulty), Trend, Search Volume, CPC (Cost Per Click), and PPC (Pay-Per-Click) for each suggested keyword, as well as a brief SERP overview tab with the top 10 ranking URLs.

SERPChecker
SERPChecker is a SERP analysis tool that provides a detailed overview of the top-ranking pages within the Google search engine result pages for a given keyword with over 40 SEO metrics for each ranking URL along with SERP features that are present in the search engine result page.

SERPWatcher
SERPWatcher is a rank-tracking tool that is capable of tracking daily website rankings in Google Search for chosen keywords.

The ranking performance of the website can be defined by the specific location as well as by the user's device and can be evaluated based on the trend of keywords, their search volumes, estimated traffic, and performance index.

LinkMiner
LinkMiner is a link-building tool that allows users to check the backlink profile of a specific URL or the whole website.

The tool provides numerous SEO metrics for backlink evaluation such as anchor texts of backlinks, nofollow/dofollow link attributes, Citation Flow, Trust Flow, Link Strength, number of referring domains, and IPs of the inserted URL, etc.

It also provides a feature called "Website Preview," which shows a snapshot of the web page with the actual position of the backlink on it.

SiteProfiler
SiteProfiler is a website analysis tool that checks and evaluates the SEO profile of the chosen URL or domain.

The tool displays a visual overview of the inserted website with multiple SEO metrics such as Domain Authority (DA), Page Authority (PA), Citation Flow (CF), Trust Flow (TF), number of backlinks, Facebook shares, etc.

Free tools

 * SEO extension - a browser extension that is available for Chrome and Firefox web browsers. The extension analyzes the opened web page within the web browser and provides multiple SEO metrics and insights about the chosen URL.
 * SERP simulator - an SEO tool that allows users to simulate metadata such as the title tag and meta description of the URL, and preview its visual appearance as an organic snippet in search engine result pages.
 * SERP volatility checker - a volatility tool that monitors and displays algorithm changes in Google Search and notifies users about them.
 * SERP location changer - a SERP switcher tool that displays search engine result pages for a chosen keyword in a specific location.
 * Share of search tool - an SEO tool that calculates and compares the overall share of search for chosen keywords or branded terms in Google Search.