Draft:Marcus Collins (author)

Marcus Collins (PhD) (born 17th April, 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009

Collins authored a book titled  For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be   which explores how culture shapes and influences human actions, attitudes, and experiences.

Education
Collins pursued his Bachelor of Science in Materials Science Engineering at the University of Michigan and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed.

Career
Collins serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business.

Books
Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring, and its marketing insights have been discussed in reputable publications such as Essence, Fast Company , Kirkus , ABC News , and the Wall Street Journal.

In 2018, Collins co-edited a marketing textbook, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices.

Recognition and Awards

 * Advertising Age's 40 Under 40 award, 2016
 * Crain's Business 40 Under 40 award.
 * American Advertising Federation's Advertising Hall of Achievement, 2020.
 * Thinkers50 Radar Distinguished Award, 2023


 * Teaching Excellence Award for executive education and the Cornerstone Award from the Ross School of Business at the University of Michigan.