Draft:Marvel Television (Marvel Studios label)

Marvel Television is a branding label and production banner used by the American production company Marvel Studios responsible for the creation of its live-action television shows based on Marvel Comics, releasing their series as part of its media franchise and shared universe, the Marvel Cinematic Universe (MCU).

Marvel Television, a separate production division that was formed as part of Marvel Entertainment in 2010, produced several television series for the MCU that were largely separated from Marvel Studios' MCU films. The production division was absorbed by Marvel Studios in 2019 as they began producing television miniseries for Disney+. The Marvel Television banner was announced in May 2024 as part of Marvel Studios' larger shift in their approach to producing television series.

Creation of the Marvel Television division
The original incarnation of Marvel Television was formed in June 2010 as a division of Marvel Entertainment to produce television series based on Marvel Comics, with Jeph Loeb appointed as the executive vice president and the head of television. Marvel Television produced several television series for the Marvel Cinematic Universe (MCU) franchise created by Marvel Studios. At the end of August 2015, Marvel Entertainment's film subsidiary Marvel Studios was integrated into Walt Disney Studios, leaving Marvel Television and Marvel Animation (formerly part of Marvel Studios) under Marvel Entertainment and CEO Isaac Perlmutter's control. This was seen as widening the existing divide between the Marvel film and television divisions, and making it unlikely that the MCU films would acknowledge the series' events and characters. By that point, the only series that had significant involvement from Marvel Studios was Agent Carter.

Marvel Studios' initial television development and folding of the Marvel Television division
By September 2018, Marvel Studios was developing several limited series for Disney's new streaming service Disney+, which would feature actors from the films and would exist alongside the continuity of the films. Disney gave Marvel Studios an initial mandate to create as much content as it could, as quickly as it could, to bolster the new streaming service. These series were largely developed as one-off miniseries that were intended to lead into the studio's feature films, and were approached with a feature film structure that gave the characters an arc across the series and felt like standalone limited series. Marvel Studios initially used the term "head writer" instead of the traditional showrunner title, since they were approaching their television series as long films. They encouraged the series' directors to be in the writers room and part of the creative process, much like their feature films, alongside Feige and the Marvel Studios executives assigned to each series.

In October 2019, Marvel Studios president Kevin Feige was given the title of chief creative officer, Marvel, and would oversee Marvel Television and Marvel Family Entertainment (animation), with both being placed under the Marvel Studios banner. With the promotion of Feige, Loeb was expected to leave his post as the head of Marvel Television the next month. That December, Marvel Television was folded into Marvel Studios, which inherited all of Marvel Television's shows that were in development at the time, and no new series were being considered from Marvel Television. There was potential for the "Marvel Television" name to be repurposed as a label of Marvel Studios.

Banner revival under Marvel Studios
By October 2023, Marvel Studios shifted their creative philosophy to a more traditional television development process, moving away from head writers and beginning to hire dedicated showrunners for their series who would develop television pilots and create series bibles. In May 2024, during Disney's upfront presentation, Marvel Studios revealed that its live-action Disney+ series would be released under a new "Marvel Television" banner, separate from the Marvel Television division, starting with Agatha All Along later in 2024. Brad Winderbaum, the head of television, streaming, and animation at Marvel Studios, explained that the studio was now using the "Marvel Television" banner, alongside the "Marvel Animation" and "Marvel Spotlight" banners, to indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow.

Production library
All television series released under the "Marvel Television" banner are part of the Marvel Cinematic Universe.