Draft:Marwa AlKhatib

Marwa Al-Khatib began her journey in 2009 in the world of beauty in Damascus. With the help and guidance of French and Italian experts, she mastered the art of color to become one of the first in the Arab world in this field, as this enabled her to deal with major brands in the field of cosmetics to become the exclusive agent in the Syrian Arab Republic.

In 2014, she did not surrender to the scourge of war in Syria and began a new chapter in the Turkish city of Istanbul. With determination and will, she faced and overcame many difficulties and challenges in moving and establishing a new business and team in this city.

Today, Marwa Al-Khatib leads a team of forty-five technicians of different nationalities, most of whom she trained herself, making the Marwa Al-Khatib Beauty Center the first center in Istanbul in the field of skin and hair health, and a source for enhancing confidence among women. Marwa’s constant slogan is “Beauty is confidence.”

Today, Marwa Al-Khatib also provides consultations and technical courses through her British platform, “Marwa Master Class” 2020, with the aim of empowering women and helping them achieve their ambitions and financial independence, as she provided online training courses during the Corona pandemic for more than 1,000 passionate students to pave the way for them to achieve their practical ambitions.

Because Marwa Al-Khatib’s passion is the source of her inspiration and ambition on the personal and professional levels, she established three brands based on solving the problems she faced during her fifteen years on the ground with the different products used in her beauty centers. She established the Vivio 2022 brand for hair care, specifically protein products, which were well-received by customers. She also established the Proof 2022 brand, which also specializes in hair care products, including shampoo, conditioner, and treatments for hair loss and oily scalp. Last but not least is Kyom 2023, a brand of skincare products. All of these brands are sold around the world through Marwa Al-Khatib’s various selling platforms, such as her official store, Trendyol, Amazon, and others.

Marwa Al-Khatib is now working on producing a brand bearing her name for body and hair perfumes, to also be added to the “Beauty is Confidence” brands.

Because the year 2024 is a special year, Marwa Al-Khatib began expanding her business group, the Marwa Group, to manage various service centers and current and future brands from more than one country around the world, with its main centers being the United Arab Emirates, Turkey, Germany, and Britain.