Draft:Max Hellier

Max Hellier
Max Hellier (born June 16, 1988) is a British environmental activist, entrepreneur, and co-founder of Root The Future, a Thailand-based platform advocating for plant-based living and sustainability. Max's work primarily focuses on raising awareness about the environmental impacts of dietary choices and promoting sustainable living practices through community engagement, education, and innovative campaigns.

Early Life and Education
Born in the United Kingdom, Max Hellier's interest in sustainability and environmental advocacy was influenced by his academic background and early career in media. He attended Winchester University, where he studied Cinema & Film Production from 2008 to 2011. This education laid the groundwork for his future endeavours in content creation focused on sustainability and environmental activism.

Root The Future
In 2020, alongside Joanna Broomfield, Max founded Root The Future, Thailand’s largest plant-based and sustainability community. The platform aims to educate and engage the public on the benefits of plant-based diets and sustainable living choices to address environmental issues. Through Root The Future, Max has initiated several notable campaigns and events to promote environmental awareness and plant-based living in Thailand.

Notable Campaigns and Achievements
In a bid to highlight and reward culinary innovation in plant-based cuisine, Root The Future organized the "Innovate Your Plate" competition. The event encouraged chefs and restaurants across Thailand to create unique dishes using legumes, with winners receiving significant prizes, including cash and promotional opportunities.
 * Innovate Your Plate Competition

Partnering with VGI PLC, Root The Future launched the "Climate Hero" campaign, leveraging digital screens across Bangkok's BTS stations to promote sustainable living and reduce carbon footprints.
 * Climate Hero Campaign

To raise awareness about climate change and promote plant-based diets, Max and his wife Joanna embarked on a 1,500km bicycle ride from Chiang Mai to Phuket.
 * Climate Cycle Challenge

Root The Future hosts an annual Plant-Based Food Awards to recognize Thailand's favourite vegan dishes and restaurants, as voted by the public.
 * Plant-Based Food Awards

The Plant-Based & Sustainability Festival organized by Root The Future is billed as Asia's biggest event of its kind.
 * Root The Future Festival

In collaboration with VGI, Root The Future launched a mass transit climate crisis campaign in Bangkok, featuring a climate clock video across BTS stations.
 * Mass Transit Climate Clock Video Campaign

Personal Life
Max Hellier practices Muay Thai and yoga in his free time, reflecting his commitment to a holistic approach to well-being. His partnership with Joanna Broomfield, both in life and in their work with Root The Future, underscores their shared dedication to environmental advocacy and sustainable living.