Draft:Mimo (company)

Mimo is an Austrian coding platform and company that offers interactive programming courses in various programming languages, including HTML, JavaScript, Python, SQL, and Swift.

Introduced on iOS in 2016, Mimo has since expanded to Android and web browsers. The company uses a freemium model and offers an optional premium subscription to unlock additional features.

History
Mimo was founded by Johannes Berger, Dennis Daume, Heinrich Ameseder, and Lorenz Schimik in 2016, following Swifty, a Swift-focused coding app that Berger built during his senior year at TU Wien. The team came together after Swifty was featured on Product Hunt, as Daume, Ameseder, and Schimik offered Berger help in expanding to Android, marketing, and improving the design.

In 2016, the team participated in the Techstars accelerator program.

In 2017, Mimo raised a €650,000 seed round with venture capital firm PUSH Ventures and angel investors such as Johann Hansmann, Busuu co-founder Bernhard Niesner, and the founders of Runtastic.

Interactivity
In addition to writing code and displaying how code runs as users write it, Mimo includes a variety of additional exercise types, such as finding bugs or dragging script elements into the correct order.

Gamification
Mimo features gamification elements such as coins, leaderboards, streaks, and XP to encourage users to establish and maintain a habit.

Awards
In 2018, Mimo was among Google’s pick for the best self-improvement app.

In 2023, Mimo received a Scale-up of the Year Award from professional services partnership Ernst & Young.