Draft:Mogu Mogu 모구모구

Mogu Mogu
Mogu Mogu (Thai: โมกุ โมกุ) is a popular brand of fruit juice snack drinks with nata de coco, produced by Sapanan General Food Co., Ltd. in Thailand. The brand is known for its unique combination of fruit juice and chewy nata de coco bits, offering a distinctive drinking experience.

History
Mogu Mogu was first introduced in 2001 by Sapanan General Food Co., Ltd. The brand quickly gained popularity in Thailand and expanded to international markets. The drink's unique texture, combining refreshing juice with chewy nata de coco, has been a key factor in its global appeal.

Products
Mogu Mogu offers a wide variety of flavors, including:


 * Grape
 * Lychee
 * Mango
 * Strawberry
 * Pineapple
 * Orange
 * Apple
 * Coconut
 * Melon

Each flavor contains nata de coco, a jelly-like substance made from coconut water, which adds a unique chewy texture to the drink.

Marketing and Brand Ambassadors
Mogu Mogu has engaged in various marketing strategies to promote its products worldwide. In 2024, the brand announced SEVENTEEN, a popular K-pop group, as its global brand ambassadors. This collaboration aims to enhance the brand's visibility and appeal among younger audiences.

Brand Mascot
Mogu Mogu features a mascot known as the "Mogu Mogu Mascot," which is used in various marketing and promotional materials.

Slogans
The brand's slogans have evolved over the years, with the latest being "Gotta Chew," emphasizing the unique texture of the drink.

Global Presence
Mogu Mogu is available in over 100 countries worldwide, reaching a diverse and extensive customer base.

Bottle Packaging Design
As of now, there are two generations of Mogu Mogu packaging that have been distributed worldwide:


 * Generation 1: Features the Mogu Mogu handwriting version, which is mostly used in South Korea, Indonesia, and the Middle East.
 * Generation 2: Features the Mogu Mogu Brand Logo version, which is mostly used in France, the United Kingdom, the Philippines, and other countries.

Awards and Recognition
Mogu Mogu has received various awards for its innovation and popularity in the beverage industry. These accolades highlight the brand's commitment to quality and consumer satisfaction.