Draft:Motion Impossible

Motion Impossible is a British motion picture, film and broadcast camera support equipment manufacturer and specialises in camera movement using remote camera dolly systems.

2015 - Present
Based in Bristol, the company was founded in 2015. The company was formed by award-winning wildlife cameraman Rob Drewett and Product Design Engineer Andy Nancollis. Rob started his career as a cameraman in 2002 working on various wildlife cinematography productions for several BBC natural history series, including Blue Planet, Africa and Planet Earth II.

The genesis of Motion Impossible was inspired by Rob's need for agile movement during natural history television production. By using a free-roaming remote dolly system to get close to wildlife without distributing animals or natural habitat.

Since 2015, Motion Impossible has released several evolutions of the remote camera dolly, including BuggyCam, Mantis & Mantis 360 (renamed to M-Freestyle and M-360 as part of M-Series). M-Series was further augmented with M-Studio designed for indoor operations. In 2018, the AGITO Sports (free-roaming dolly) was released and expanded by AGITO Trax (tracked based dolly) in 2019.

In 2022, AGITO Magtrax was released enabling AGITO Sports systems to follow a magnetic strip or tape on various surfaces or embedded in film or TV set infrastructure.

Taylor Swift - Folklore: The Long Pond Studio Sessions
November, 2020

The Agito Trax modular dolly system was used as part of the Taylor Swift - Folklore: The Long Pond Studio Sessions production using more than 30 feet of curved track that occasionally scans the recording session from the background perspective.

Awarded EPIC Games Mega Grant
May, 2021

Motion Impossible was awarded an Epic MegaGrant to further develop its innovative new Virtual Production Suite (VPS), used to help camera operators and DPs around the world.

World Wide Global Citizen Event
May, 2021

For Vax Live: The Concert to Reunite the World, John Perry relied on the Motion Impossible AGITO Trax Modular Dolly System to capture multiple musical performances by creating a custom curved track made to fit the shape of the stage at SoFi Stadium in Los Angeles. The event was produced by legendary television producer Ken Ehrlich and directed by Ryan Polito.

Jack Savoretti music video
June, 2021

June 2021 saw the launch of a new music video for Jack Savoretti’s latest single, ‘Secret Life’ and AGITO was used during production. The music video was produced by international film production and music company Great Guns, and directed by Great Guns’ Calum Macdiarmid.

Bet Awards 2021
June, 2021

John Perry, owner of two Agito systems helped bring a new level of creativity during the 2021 BET Awards using AGITO Trax.

Pokémon Youth Futsal Cup promotional shoot
July, 2021

Director Lee Chaney, James Davis ACO from Motion 24 and cinematographer Andreas Neo joined forces to film the new England Football commercial promoting the next Pokémon Youth Futsal Cup competition using AGITO.

MTV Video Music Awards 2021
September, 2021

Multiple AGITO Trax systems were used by John Pry and Jitacam at the MTV Video Music Awards.

AGITO Trax used on the Adele One Night Only TV Special
November, 2021

AGITO Sports and Trax was used for the main camera during the live Adele One Night Only TV Special.

NBC’s That's My Jam
January 2022

Three remote AGITO dolly system were used for NBC's That's My Jam by Jitacam.

94th Academy Awards
March, 2022

AGITO Magtrax was used as the main camera at the 94th Academy Awards ceronomy.

Products

 * Modular Dolly Product Lines

Motion Impossible has two different product lines, M-Series and AGITO. M-Series is a non-modular small, scale and cost-effective remote dolly system. AGITO is a fully modular, enabling free-roaming or tracked dolly configurations using different drive-ends.

Both M-Series and AGITO are radio-controlled, whereas the AGITO has a bespoke remote Master Controller for setting up and controlling the AGITO system.


 * M-Series (2016)
 * M-360
 * M-Freestyle
 * M-Studio

The AGITO system is a modular remote dolly whereby users can attach different drive-ends (Sports and Trax Drive-ends). The Sports free-roaming variant allows free navigation without the need pre-determined tracks. Whereas, the Trax Drive-end requires the use of an installed dolly track or rail.
 * AGITO (2019)
 * AGITO Sports
 * AGITO Trax
 * AGITO MagTrax (2022)