Draft:NEXARDA

NEXARDA is a price comparison website for gaming-related products including video games, game consoles and gaming gear (e.g. VR headsets and gamepads). The free service launched in September 2018, it currently supports 95 retailers and all major platforms including PC, VR, console, mobile and cloud gaming. The platform has over 45,000 tracked price offers, 2,500 video games, 700 game franchises and 2,000 game companies (developers & publishers).

History
NEXARDA was launched in September 2018 as a price comparison service based in the United Kingdom, later in April 2020 the company NEXARDA LTD was incorporated and became responsible for maintaining the website.

Business model
The business uses an affiliate marketing scheme - depending on the retailer users buy from, NEXARDA receives a commission on each sale through an affiliate network using affiliate links. The site scans prices automatically 24/7 using price feeds, APIs and web scraping. The website has a group of active volunteers who help run the site by doing tasks including data entry, advertising, website testing and content moderation.

Retailer types (differences)
NEXARDA works with 3 different types of online retailers: Official Stores, Key Sellers & Marketplaces. The key differences:


 * Official Stores provide genuine copies of products to users, sourced directly from game developers & publishers.
 * Key Sellers provide resold versions of product codes/keys to users at significantly cheaper prices (usually with region restrictions).
 * Marketplaces provide second-hand product codes/keys to users at significantly cheaper prices but are sold by individuals (vendors) through the website acting as a middleman.