Draft:NIQ (company)

NIQ, formally known as NielsenIQ, is a spinoff of Nielsen, which spun off its data and analytics branch Global Consumer Business in January 2021.

History
In 2020, Nielsen Corporation spun off its Global Consumer Business data and analytics arm and formed NielsenIQ.

In 2021, Advent International acquired NielsenIQ (now NIQ) and Jim Peck, a former Chief Executive Officer of TransUnion, was named CEO.

In 2023, NIQ and GfK complete their merger, creating a leading consumer intelligence company.