Draft:New Capital Link

New Capital Link is a UK-based boutique financial services firm specializing in introducing high net worth investors to exclusive alternative investment opportunities. Founded in 2020 and headquartered in London, the company is headed by CEO Rachel Buscall.

New Capital Link focuses on serving high net worth and sophisticated investors looking to diversify their portfolios. It does not directly handle investor funds, but instead works as an introducer - identifying unique investment options tailored to clients' risk profiles and preferences.

The firm cites its extensive base of investment providers and ability to source little-known deals as key value propositions. Its offerings span green technology investments, property bonds, private equity and IPO opportunities, tax-advantaged schemes, commodities, and more - all focused on healthy returns balanced with capital preservation.

History
New Capital Link was established in 2020 by financial industry veterans who recognized a gap in the market for an independent firm to advocate on behalf of high net worth investors and introduce them to exclusive alternative investment opportunities.

The company's origins trace back to 2016 when CEO Rachel Buscall co-founded a Dubai-based commodities trading firm focused on gold. After expanding into gold-backed bonds, the success of this venture led the partners to identify significant UK investor demand for other types of alternative investments beyond gold.

After informally facilitating deals for over 200 clients, New Capital Link was officially launched as a boutique introducer firm focused on continuing to provide HNW investors access to unique, vetted investment products spanning real estate, private equity, green technology, and more.

Services
As an introducer, New Capital Link researches investment managers and opportunities - ranging from early-stage tech companies to real estate developments. After conducting due diligence, the firm connects interested investors with the deal sponsor for further discussions and handling of funds.

Key services include:

Sourcing and evaluating unique alternative investment opportunities Introducing clients to deals that match their requirements Advising clients on commercial viability of opportunities Facilitating connections between investors and fund managers Providing support throughout the investment process The company focuses on exclusive opportunities not available through mainstream channels. It highlights its extensive provider network and ability to negotiate with sponsors as competitive differentiators.

Track Record
New Capital Link cites a proven track record of facilitating profitable exits for clients across its suite of investment offerings. Some highlights include:

Average historical client returns: Ranging from 10-13% on fixed income alternative investments like gold and property bonds Exits delivered on time: The firm works closely with managers to ensure exit timing aligns with expectations set Joint ventures and funding deals: In addition to specific products, NCL helps connect HNW investors and developers for potential partnerships The company won multiple 2022 financial services awards, including being named "Best Alternative Investment Firm" for its sector.

News articles
["London-Based Capital Offers Alternative Investment Opportunities with Proven Track Record of Success."], Yahoo Finance, 3 November 2022, https://ca.finance.yahoo.com/news/london-based-capital-offers-alternative-181500737.html. Accessed 19 February 2024.

Company database profiles
"New Capital Link." Crunchbase, https://crunchbase.com/organization/new-capital-link. Accessed 19 February 2024.

Award organizations
"New Capital Link." SME News Finance Awards Winners 2022, https://www.sme-news.co.uk/winners/new-capital-link/. Accessed 19 February 2024.

Company website
"New Capital Link", https://newcapitallink.com/. Accessed 19 February 2024.