Draft:Noha M. El-Bassiouny

Noha M. El-Bassiouny is an Egyptian marketing scholar. She is currently Vice Dean for Academic Affairs and Professor of Marketing at the Faculty of Management Technology, the German University in Cairo (GUC) , Egypt.

Her research interests are in Islamic Marketing, Sustainability Marketing, Consumer Psychology and Corporate Social Responsibility (CSR).

In 2021, she founded Management and Sustainability: An Arab Review (MSAR) journal by Emerald Publishing which aims at being a leading platform for international dialogue related to the nuanced understanding of sustainability and responsible management in the context of Arab countries as they relate to their local, regional and international contexts. She is an Associate Editor at the International Journal of Consumer Studies. She also serves as an editorial board member of European Management Journal.

Education

She graduated at the American University in Cairo in 2001 with a Bachelor in Business and Minor in Psychology. She had her MBA at the same university and graduated in 2005. She did her Ph.D. at the German University in Cairo, Egypt.

Scientific Publications and Awards

Her works have appeared in academic journals such as the Journal of Business Ethics, the Journal of Business Research, the International Journal of Consumer Studies, the Journal of Cleaner Production, the International Journal of Bank Marketing, the Social Responsibility Journal, the Journal of Islamic Marketing, the International Journal of Pharmaceutical and Healthcare Marketing, the Journal of Consumer Marketing, the Journal of Organizational Change Management, Social Business, and Management of Environmental Quality (MEQ).

In 2019, she has received the Abdul Hameed Shoman Arab Researchers Award for research related to Islamic economics.

Notable Publications

El-Bassiouny, N. (2014). “The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers”. Journal of Business Research, 67 (2), pp. 42-49.

El-Bassiouny, N.; El-Bassiouny, D.; K. A. Mohamed, E.; and Basuony, M. (editors - 2020). Ethics, CSR and Sustainability Education in the Middle East and North Africa Region: Conceptualization, Contextualization, and Empirical Evidence (Routledge).