Draft:Now 90s & 00s

Now 90s & 00s (Stylised as NOW 90s00s) is a British free-to-air music television channel, focusing exclusively on playing music from the 1990s and 2000s. The channel launched on 3 July 2024, filling in a slot blanked from the closure of Magic on 1 July 2024. The channel airs on Sky at Channel 357, and on Virgin Media at 289.

History
Now 90s & 00s was first announced via a post on Twitter from a UMTV staff member on 4 June 2024. It hoped to reduce the amount of empty space when Magic TV shutdown as part of Channel Four Television Corporation's plans to become an online service.

It had test broadcasting before launch.

On 3 July 2024, Now 90s and 00s officially launched. It has 3 on-air brandings. These are a Now 90s & 00s logo used on programming focused on both decades, a NOW 90s logo, reusing the former logo used for Now Rock, and a NOW 00s logo focused on 00s programming.

The channel is Universal Music Group's first channel focused on 2 decades.