Draft:Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:

What type of thing is advertising?
Advertising can be described as all of the following:


 * An application of communication –
 * A business activity –
 * A method of marketing – business process of creating relationships with and satisfying customers.

Types of advertising and advertisements

 * Aerial advertising
 * Barn advertisement
 * Comparative advertising
 * Contextual advertising
 * Forehead advertising
 * Gladvertising
 * Guerrilla marketing
 * In-flight advertising
 * In-game advertising
 * Informative advertising
 * Local advertising
 * Non-commercial advertising
 * Online advertising
 * Out-of-home advertising
 * Parody advertisement
 * Performance-based advertising
 * Prommercial
 * Radio advertisement
 * Recruitment advertising
 * Shock advertising
 * Social network advertising
 * Space advertising
 * Television advertisement
 * Virtual advertising

History of advertising
History of advertising

Advertising methods

 * Ad-ID –
 * Advertainment –
 * Advertising in video games –
 * Angel dusting –
 * Bait-and-switch –
 * Celebrity branding –
 * Media clip –
 * Consumer-generated advertising –
 * DAGMAR marketing –
 * Debranding –
 * Display window –
 * Dolly Dimples (Utah) –
 * Doorbuster –
 * Employee pricing –
 * FAST marketing –
 * Fear pattern –
 * Freebie marketing –
 * Hard sell –
 * Product demonstration –
 * Incomplete comparison –
 * Inconsistent comparison –
 * Location-based advertising –
 * Loss leader –
 * Pay-per-call advertising –
 * Promotional merchandise –
 * Repetition variation –
 * Roll-in –
 * Soft sell –
 * Surrogate advertising –
 * Testimonial –
 * Trailer (promotion) –
 * Transfer (propaganda) –
 * Transpromotional –
 * Trojan horse (business) –
 * Unipole sign –
 * Video in print –

Advertising awards

 * ADDY Awards
 * British Television Advertising Awards
 * Clio awards
 * Cresta International Advertising Awards
 * London International Awards

Advertising organizations

 * The Ad Club
 * Advertising Association
 * The Advertising Club of New York
 * Advertising Research Foundation
 * Advertising Self-Regulatory Council
 * Advertising Specialty Institute
 * Advertising Standards Authority (United Kingdom)
 * Advertising Standards Board of Finance
 * Advertising Standards Council of India
 * Advertising Women of New York
 * American Association of Advertising Agencies
 * AMIN Worldwide
 * Associated Motion Picture Advertisers
 * Association of Independent Commercial Producers
 * Association of National Advertisers
 * Australian Association of National Advertisers
 * Broadcast Advertising Standards Board of Finance
 * Cabletelevision Advertising Bureau
 * Center on Media and Child Health
 * Children's Advertising Review Unit
 * Commercial Closet Association
 * Committee of Advertising Practice
 * Digital Kitchen
 * Digital Place-based Advertising Association
 * E3 Agency Network
 * The Electronic Cable Committee
 * History of Advertising Trust
 * Hook Advertising
 * Institute of Practitioners in Advertising
 * Interactive Advertising Bureau
 * Internet Advertising Bureau
 * Japan Advertising Photographers' Association
 * National Advertising Division
 * Outdoor Media Association
 * OVAB Europe
 * Philippine Advertising Congress
 * Radio Advertising Bureau (UK)
 * Radio Advertising Bureau (US)
 * Sphinx Club (New York)
 * Television Bureau of Advertising
 * Utenti Pubblicità Associati
 * World Federation of Advertisers

Books about advertising

 * Buyology
 * Confessions of an Advertising Man
 * Digital Doesn't Matter
 * A Guide to Window-Dressing

Persons influential in advertising

 * Leo Burnett
 * Leon Carr – composer of jingles, like "Sometimes you feel like a nut".
 * Milton Glaser
 * Chip Kidd
 * Larry Page
 * Paul Rand
 * Rosser Reeves
 * Massimo Vignelli
 * John Wanamaker
 * Mark Zuckerberg