Draft:Perception (visual effects company)

Perception is a visual effects and design lab based in Secaucus, New Jersey. Perception was established in 2001 by Co-Founders, Danny Gonzalez and Jeremy Lasky, with its first studio located in New York City. Perception is best known for its design work and collaborations on blockbuster films and global technology brands.

For the first 10 years after inception, Perception focused on designing advertisements and branding initiatives for broadcast networks and ad agencies. In 2009, Perception collaborated with Marvel Studios on Iron Man 2 to conceptualize Stark Technology for Iron Man, projecting the company into working on science fiction films and real-world technology.

For film, Perception has designed interfaces, technology and title sequences with Marvel Studios, Disney, Pixar Animation Studios, DC , Sony and others. Perception has also partnered with technology and automotive brands such as General Motors, IBM and Intel to conceptualize screens, digital displays and user experience models for a variety of cars and technology products.

Film & Television
Recent film projects by Perception include Guardians of the Galaxy Vol. 3, Black Panther: Wakanda Forever, Lightyear, Spider-Man: No Way Home, The Gray Man, Doctor Strange in the Multiverse of Madness, Avengers: Endgame, Spider-Man: Far From Home, The Adam Project, and Black Panther.

Recent television projects by Perception include WandaVision, Loki, Citadel, Moon Knight, Ms. Marvel, She-Hulk, and Falcon and The Winter Soldier.

Technology & Automotive
Recent technology and automotive collaborations include the GMC HUMMER EV, the 2017 Ford GT, Raytheon Technologies Flight Display, the IBM Debater, Fove VR Eye Tracking and Annalect OMNI design.

Awards & Nominations

 * 2021 Emmy Nomination for Outstanding Title Design for WandaVision
 * 2022 SXSW Audience Award for Title Design for WandaVision
 * 2022 SXSW Title Design Nominations for WandaVision, Black Widow and Hawkeye
 * 94th Academy Award Nominations for Best Visual Effects for Free Guy, Spider-Man: No Way Home and Shang-Chi and The Legend of The Ten Rings
 * Entertainment Program Main Title Award in the Broadcast Program Awards for WandaVision
 * The Motion Awards by Motionographer Best Film Title Sequence for Spider-Man: Homecoming
 * Outstanding Sports Promotional Announcement in the 32nd Sports Emmy Awards for the 2010 British Open advert with ESPN
 * Ward's Top 10 UX Award for the GMC HUMMER EV