Draft:PhysicalMind Institute

History
Founded in 1991 in Santa Fe, New Mexico, the original Institute for the Pilates Method was established by notable figures within the Pilates community. Eve Gentry, a direct disciple of Joseph Pilates, who taught in his New York studio from 1945 to 1968, played a foundational role. She was joined by Michele Larsson, her own protégé who had taught at the Eve Gentry Pilates Studio in Santa Fe during the 1980s, and Joan Breibart, who had been a Pilates client for over 5 decades and relocated to Santa Fe in 1988.

Now known as the Physicalmind Institute, this organization serves as the direct successor to the Institute for the Pilates Method.

Pilates Trademark
Joseph Pilates, the creator of the Pilates method, never trademarked his own name. However, in 1982, an individual associated with his studio secured the trademark for "Pilates" during a period when the method was relatively unknown and the U.S. fitness revolution was gaining momentum. With no initial objections to this registration, the trademark went unchallenged until the Institute for the Pilates Method filed for a trademark cancellation in 1992 at the U.S. Trademark Department in Washington D.C. This move did not resolve the issue, leading to the trademark holder suing the Institute in 1994. This lawsuit sparked a series of legal disputes that culminated in a New York trial in 2000. The trial concluded with Judge Cedarbaum canceling the trademark on October 19, 2000.

Pilates Certification
In 1991, the Institute for the Pilates Method, developed and began offering the first certification program for Pilates Professionals called themethodpilates.

PhysicalMind Institute
In 1995, the Institute for the Pilates Method was rebranded as the PhysicalMind Institute, aligning with the emerging BodyMind niche that arose following the resurgence of the Pilates Method.

Today, the PhysicalMind Institute holds 9 patents , each representing innovative contributions to the design of Pilates props and equipment such as TYE4 and Parasetter.