Draft:Pierre Chandon

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at the Institut Européen d'Administration des Affaires (INSEAD) in France and the director of the INSEAD-Sorbonne University Behavioural Lab. He is known for his research on epicurean food marketing, which shows how focusing on food as pleasure, not fuel, can help align health, business, and eating enjoyment.

Early life and education
Pierre Chandon holds a Ph.D. in marketing from HEC Paris (supervisor: Gilles Laurent), an MS in Business Administration from ESSEC, and honorary professorships from Pacific University in Peru and Amity University in India.

Career
Before joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Teaching and research
At INSEAD, Chandon teaches a course entitled The Body Business: Understanding Food and Wellbeing in the MBA program, as well as brand management in the MBA, EMBA, and executive education programs.

Chandon studies innovative marketing solutions to align business growth with consumer health and well-being. He is an expert in food marketing and in the behavioral science of eating. He has written numerous award-winning case studies  and published more than 50 articles in peer-reviewed journals in marketing, psychology, and nutrition, which have been cited more than 12,000 times. .

He won the O’Dell Award for the Best Article published in the Journal of Marketing Research for his research showing that people with obesity do not underestimate calorie content differently than those with a normal weight, suggesting that biases in calorie estimation do not lead to obesity. He won the Best Article award from the Journal of Consumer Research twice, once for showing how health halos lead consumers to overeat foods marketed as healthy, and another for studying the effects of inequality on consumption and happiness. His RCT comparing the effects of four simplified nutrition labels on supermarket food purchases won the Gary Lilien ISMS-MSI-EMAC Practice Prize Competition and led France, followed by five European countries, to adopt the Nutri-Score label. He was a winner and finalist of the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.