Draft:Piglet in Bed

Piglet in Bed is a West Sussex-born bedding, sleepwear and homewares brand founded by Jessica Hanley in 2017.

History
Piglet in Bed was established in 2017 from Jessica Hanley’s mother’s garden shed in West Sussex. Starting small with 100% linen bedding in three colourways, the brand quickly found itself with a loyal community of linen lovers on Instagram, and soon added to the collection with linen sleepwear and homewares. Today, Piglet in Bed is loved world over for its relaxed and lived-in styling,, bold approach to colours, and prints and patterns that are inspired by British heritage styles and a rural aesthetic.

The brand has since grown, and a team of over 30 people works for Piglet in Bed to help the brand continue to grow, with offices in the US and UK.

Key Products
Piglet in Bed’s products are designed to naturally slot themselves into everyday life. Piglet in Bed specialises in soft linen bedding. Made from European flax linen, it’s breathable and can regulate the body’s temperature to keep it comfortable all night. It’s also weighted for a deep night’s sleep. The beauty of linen bedding is that it gets softer and softer over time, so you can expect the highest level of cosiness.

Another key product for Piglet in Bed is their no-fuss, high-quality cotton bedding. With a variety of prints and colours available, made from 100% percale cotton, it can mix and match your bedding for a unique-looking and sumptuously soft set. Piglet in Bed have continued to expand their range by launching linen curtains.

The natural materials used are sustainably sourced to ensure longevity.

Locations
Originally based in the UK, Piglet in Bed’s team consists mostly of remote workers across the country who often meet up when they can for a country walk and a catch-up. In 2019, Piglet in Bed US was created, and a second home was added to expand the business and meet the growing demand for their collection in North America. It was announced in 2023 that Piglet in Bed were planning on opening their first stores, with Harrogate opening later that year.