Draft:Pilot (healthcare company)

Pilot is an Australian healthcare company for men, providing prescription treatments for hair loss, erectile dysfunction, premature ejaculation and weight management, which are delivered via telehealth.

History
Pilot was the first brand to launch under healthcare company Eucalyptus in 2019. It was founded by Tim Doyle, Benny Kleist, Charlie Gearside and Alexey Mitko in Sydney, Australia.

The brand is known for its provocative marketing. In 2022, the brand took aim at R U OK? Day for a lack of action around mental health, hiring a billboard truck to drive around Sydney that read "No, we're not OK. Every day Australia loses seven men to suicide. Keep your cupcakes, it's time for action".

Partnerships
Pilot has sponsored the Cronulla-Sutherland Sharks since 2021, with its logo and branding appearing on the Sharks front short panel.

In 2023, Pilot partnered with Australian MMA star Jack Della Maddalena, who fronted a sexual performance ad campaign, which was filmed in Della Maddalena's hometown of Perth.