Draft:R-YOLO

R-YOLO, LLC, is a fitness and wellness company based in Massachusetts, founded in January 2020 by Donna Lee. The company is known for its machine washable and dryable yoga mats, designed with hypoallergenic materials and non-slip features.

History
Donna Lee, a graduate of Brandeis University and Suffolk University’s Sawyer Business School, founded R-YOLO after a car accident in 2018 heightened her focus on health and wellness. The company launched its yoga mats in August 2021, featuring a patent for their unique design..

Products
R-YOLO’s yoga mats are designed to be machine washable, hypoallergenic, and non-slip. They are made from Turkish cotton with a non-slip rubber bottom and a foam layer, aiming to enhance comfort and hygiene.

Recognition
R-YOLO’s products have been featured in various media outlets, including the Boston Business Journal and WBZ Radio. The mats were included in luxury pre-Oscar® gift bags and at the Rock 'n Roll Hall of Fame Induction Ceremony

Founder Biography
Donna Lee resides in Harvard, Massachusetts. She holds a degree from Brandeis University and an MPA from Suffolk University. Her interest in creating a better yoga mat stemmed from her personal health practices.