Draft:Robo-marketers are rising across the FMCG industry

A "robo-marketer" uses generative AI tech to automate tasks, optimize campaigns, and enhance customer engagements without human intervention. Robo-marketers can perform several marketing tasks including creating personalized content, executing dynamic campaigns, and analyze consumer data to predict future behaviors. These AI-driven robo-marketing systems enable brands like Pfizer, L'Oréal, Duolingo, and Mastercard to shift from traditional advertising to offering more value-driven customer experiences, fostering creative risk-taking, and ensuring inclusivity in marketing efforts.

This recent article from Mi3 describes how robo-marketing is a real development and growing in use by major brands.