Draft:Rootz Ltd (company)

Rootz Ltd (company)

Rootz Ltd is an international online gambling company founded in 2018. Its product offering includes online casino.

Lasse Rantala is one of five founders of Rootz Ltd, an online entertainment company specializing in gambling. Headquartered in Malta, the Mediterranean hub of the iGaming industry, the company appears frequently in local industry news. and has received numerous global industry awards. Additionally, the company operates in several countries and regulated markets. As CEO, Rantala has been responsible for the launch of several online casino brands, including Wildz, Wheelz, Spinz, Caxino and Chipz.

In 2023, Lasse Rantala became Chairman of the Board of Rootz, and former Chief Commercial Officer Sam Brown took over as CEO. Brown is known as a contributor to industry publications and as a speaker at conferences and events

Parent Company
Rootz Ltd is the original name of the parent company, while five online casino brands operate on the Rootz platform. Rootz secured a licence to operate under the Malta Gaming Authority in 2019, the same year that the company launched Wildz, its flagship online casino brand. Rootz Ltd is sometimes referred to as Rootz Limited or Rootz.

Licences
Rootz was awarded a Malta Gaming Authority (MGA) Licence in April 2019. The company successfully attained a licence to operate in the regulated German market in September 2022, being one of the first operators to do so. Under Rootz Ltd. the Wildz brand is licensed and regulated by the Joint Gambling Authority of the Federal States (GGL).

In February 2023, Rootz secured a licence to operate in regulated market of Ontario, where relevant Rootz brands may operate gaming activity under the laws of the Province of Ontario, Canada under the auspices of the Alcohol and Gaming Commission of Ontario in conjunction with iGaming Ontario.

Sponsorship
Rootz has sponsership deals with 1. FC Union Berlin, FC Ingolstadt 04, Dynamo Dresden, MSV Duisburg, Eintracht Braunschweig and 1. FC Magdeburg.

Regulatory collaboration

In 2023, Rootz CEO Sam Brown spoke at then German Federal Congress on Gaming, commenting on his beliefs around the widespread practices of unregulated entities operating in the German Market. . Brown has also been cited in EGaming Review commenting on the influence of so-called Grey Market activities.