Draft:Sake High!

Sake High! is a canned and bottled junmai sake and is 15% alcohol by volume. The drink is brewed in Kyoto, Japan using rice, water, koji, and yeast. Sake High! currently sells in over 200 retailers in the US across California, Michigan, and Oregon.

History and origin
Sake High! was created in 2022 by partners Brenna Turner and Joey Labes in Kyoto, Japan and Venice, California.

In January 2022, the first Sake High! cans were released in California. These 200mL cans were sold as 4-packs. Later in 2022, Sake High! released 750mL bottles of their sake.

Increased popularity throughout 2022 led to the launch of Sake High! in Michigan. In 2023, Sake High! expanded to Oregon. As of August 2023, Sake High! also released nationwide DTC shipping.

Composition and taste
Sake High! is a junmai sake brewed in Kyoto, Japan. Sake High! is brewed using rice and water local to Kyoto. Sake High! uses gohyakumangoku rice polished to a 65% polishing ratio. Sake High! is gluten free, sulfite free, and all-natural.

Sake High! has a fruity aroma and a fresh, sweet, medium body. With a fruit-like flavor, it is clean and crisp with a slight tangy aftertaste. It is best enjoyed chilled.

Marketing and Growth
Sake High!'s popularity in California grew mainly by word of mouth and local events around Los Angeles. Although sake is traditionally served in Japanese restaurants in the US, Sake High! is most sold across beach bars, golf courses, and concert venues, including The Hollywood Bowl and The Greek Theatre. Sake High! also sells in many natural wine shops, liquor stores, and cafes.

Sake High! has been featured in The Ringer, Yahoo! Finance, Bev Net, Trend Hunter, and StartupCPG.