Draft:Scaling Japan

Scaling Japan is a business podcast focused on aiding business owners and entrepreneurs in Japan to expand their operations. The podcast delves into various business aspects such as recruitment, marketing, s

ales, and operations, offering practical advice and insights from experts and successful business personalities in Japan. The host is 3x  entrepreneur, Tyson Batino, now a business advisor/coach in Japan. .

Startups and Investment in Japan
Episodes in this category discuss topics such as the startup ecosystem in Japan, including the roles of incubators and accelerators in supporting early-stage ventures, aspects of venture and corporate venture capital, and perspectives on utilizing innovation and R&D departments of overseas universities for global entrepreneurship. Additionally, specific regions in Japan, like Aichi and Nagoya, are examined, focusing on their suitability for startups and the support programs available in these areas. Guests from established companies, such as MUFG, have been featured to share insights on corporate venture capital.

Sales in Japan
These episodes address topics including negotiation techniques within the Japanese context, the impact of cultural nuances on sales in Japan, and approaches to developing and sustaining client relationships. The episodes examine both challenges and opportunities in the Japanese market, such as the practice of relationship-building ('nemawashi'), and the adaptation of sales strategies to align with the expectations of Japanese consumers.

Marketing in Japan
The episodes in this category discuss strategies for enhancing brand recognition in a market where subtlety and indirect messaging are valued, offer advice on interacting with Japanese influencers and key opinion leaders, and cover topics such as website design and crowdfunding. Additionally, they explore the influence of cultural trends on consumer behavior.

Host
Tyson Batino, the host, has experience in growing a company to 170 employees and in the development of successful businesses. His knowledge in operations, leadership, marketing, sales, and personal growth contributes to the podcast, providing insights for leaders interested in business expansion in Japan