Draft:Selfly Store

Selfly Store is a Finnish technology company specializing in smart vending solutions that combine traditional retail experiences with modern RFID, cloud, and IoT technologies. It is a subsidiary of Stora Enso, a leading renewable materials company. Selfly Store was officially established as its own company in 2021, though its foundations and development began earlier under Stora Enso.

History
Selfly Store originated in 2016 from an innovation in paper-based RFID technology by two Stora Enso employees. In 2017, a customer suggested using these RFID tags for an advanced vending machine capable of handling a wide range of products, leading to the development of the first smart fridge prototype. The project evolved with the next-generation smart fridge in 2019, which featured interactive displays for advertising and enhanced customer engagement.

In 2021, to capitalize on these advancements, Stora Enso spun off Selfly Store as an independent company. This shift allowed for focused innovation and quicker adaptation to market needs. In 2022, Selfly Store expanded its product line with three new models—Selfly Ambient, Selfly Fridge, and Selfly Freezer—each designed with specific temperature controls and advanced RFID capabilities. In 2023 the Selfly Freezer was launched commercially as the first smart vending freezer on the market. Together with the new models, the development of the Selfly Cloud platform has continued, to enable merchants to run data-driven vending businesses.

Smart vending machine products and technology
Today, Selfly Store offers a series of smart vending machines, known as the Selfly Store Model 3, available in three versions: Selfly Ambient, Selfly Fridge, and Selfly Freezer. These machines cater to different temperature requirements and are designed to offer consumers convenient, frictionless shopping experiences. The vending machines are equipped with RFID technology, which provides detailed item-level tracking and data visibility.

An integral component of Selfly Store’s smart vending solution is the Selfly Cloud. The cloud-based platform delivers real-time data and analytics for optimizing vending operations. It features advanced analytics capabilities, automated expiry date management, and dynamic discounting. Additionally, the platform offers API integration, allowing for connectivity with third-party applications.

Awards and recognition
Selfly Store has been recognized numerous times for its innovative contributions to the vending industry:


 * Vendies 2022: The Selfly Store Model 3 won 'Best New Product'
 * Vendies 2023: The Selfly Freezer received the award for 'Best New Innovation'
 * 2023 Global Excellence Awards: Named 'Best Unmanned Retail Solutions Provider 2023 - Nordics' Details
 * European Technology Awards 2023: Winner in the RFID category
 * Self Service Automation Awards 2023: Won both 'Best Vending Solution' and 'Influencer of the Year' (CEO Aslak de Silva)
 * Automatic Merchandiser 2023: CMO Malin Östman was named one of the most influential women in Convenience, Product Manager Susanna Kauto was named on the list “40 under 40” , and CTO Olcay Guldogan was listed as one of the “Pros to know” in the vending industry
 * Chief's Digital 2023: CEO Aslak de Silva was listed among '10 CEOs to Watch'
 * CEO Views 2023: Listed among the '50 Most Innovative Companies to Watch'
 * World Catering Awards 2024: Won 'Best Marketing Campaign' and 'Best Self Service Technology'

Market presence
Selfly Store operates in over 20 countries across Europe, with major markets including France, Switzerland, Germany, Finland, and Sweden. The company prides itself on its ability to innovate and adapt quickly. Segments today currently served by Selfly Store include workplaces, hotels, restaurants, and public spaces.