Draft:Serenata Flowers

= Serenata Flowers =

Overview
Serenata Flowers is an online retailer and e-commerce platform specialising in flowers and gifts, operating in the United Kingdom. Serenata Flowers started in 2003 in London and was one of the first online floristry businesses to operate in the United Kingdom.

Background
Serenata Flowers started in 2003 as two small flower shops in London but pivoted the business to an online website in 2004, where customers could order bouquets for next-day delivery. The switch in business to a direct-to-consumer business model coincided with the growth of e-commerce platforms in the early 2000s.

Serenata Flowers is one of several established players in the online floral industry, and is one of the most reviewed floral retailers in the United Kingdom

Products
Serenata Flowers was one of the first flower delivery services in the UK to offer ‘letterbox flowers’, where a bouquet is delivered directly through the letterbox of the recipient. Serenata Flowers also offers customers a wide range of products and delivery services, including a subscription service.