Draft:Silver Consumer Electricals Private Limited

Silver Consumer Electricals Private Limited (SCEPL) is an Indian electrical equipment company based out of Rajkot, India. It has been founded in 1981 by Dharamshi Bhai Bediya. The company manufactures pumps, induction motors, solar, agricultural equipment under the brand Silver and consumer electricals products in

cluding fans, LED lighting, water heaters under the brand Bediya. Overall, it comprises over 10,000+ SKUs having application in residential, agriculture & industrial sectors.

The company has 26 branch offices with 5000+ staff members all over the country. Vinit Bediya is the current Managing Director of the company.

Early Years (1981-1990)
On 27th August 1981, Dharamshi Bhai Bediya laid the foundation of Silver Engineering Company at Rajkot. He started in a rented space (400 sq. ft.) and made the first monoblock self-priming pump. In 1987, Silver went through its first expansion, acquiring a dedicated facility of 1000 sq. ft. This period also saw the introduction of new product lines, including Self Priming pumps (1987) and Jet Pumps (1990).

Expansion and Innovation (1991-2000)
The company expanded its manufacturing facility to 6000 sq. ft. and introduced a new product line – Deep Well Pumps (1992). In 1995, Mud Pumps was added to company's portfolio. In 1997, the company also launched V4 Submersible Pumps and at the end of the decade achieved ISO 9001 accreditation.

Growth and Modernization (2001-2010)
The first decade of the new millennium brought continued expansion for Silver. It continued its expansion of the manufacturing facility to 16000 sq. ft. and new pump lines including Openwell Pumps were introduced. In 2002, they installed a fully automated German winding machine and set up a high accuracy testing lab with a 0.5 digital flow meter along with further expansion of the manufacturing facility to 32600 sq. ft in the next year itself. Meanwhile, they also launched Centrifugal and V6 Submersible Pumps. In 2005, automation and modernization started in a small rented place to manufacture Monoblock self-priming pumps & V8 Submersible Pumps.

Diversification and Scaling Up (2011-2020)
At the start of the year, a new SS Fabricated Pump Unit was set up, and the area was also expanded to 72,600 sq. ft. In 2013, the company implemented automation with a welding robot imported from Japan. In the coming years, they increased production and R&D capabilities with new automatic winding machines. In 2016, they expanded their product range with fully close-coupled submersible pumps and oil-filled motors. By 2019, they offered a comprehensive range of AC and DC pumps under the "One-Stop Solar Solutions" initiative in which they launched Inline Pressure Booster Pumps, Sewage Submersible Pumps with fully CED coated and exported to over 23 countries. At the helm of 2020, IE2 & IE3 induction motors was introduced.

Recent Developments (2021- Present)
The company facility was further expanded to 350,000 sq. ft., SAP was also integrated along with a fully automated German testing lab with a 0.2 digital flow meter. In a major diversification move, the company entered the Fan and Other Electrical Appliances Segment under the brand name Bediya in 2021. Further expansion plans were realized with the acquisition of a vast land parcel exceeding 1.4 million sq. ft. to accommodate the manufacturing of both Silver and Bediya branded products. In the year 2023, they also entered into Agri Product Segment followed by the opening of their first LED unit.

Pumps & Motors

 * Submersible Pumps & Motors (0.5 HP to 100 HP)
 * Centrifugal Pumps (0.5 HP to 7.5 HP)
 * Self Priming Pumps (0.5 HP to 2 HP)
 * Open Well Pumps (0.5 HP to 15 HP)
 * Mud Pump (0.5 HP to 26 HP)
 * Sewage Pumps (10 HP to 30 HP)
 * Multi Stage Inline Pumps (0.5 HP to 20 HP)
 * Solar Pumping System (3 HP to 10 HP)
 * 1-Phase Induction Motor
 * 3-Phase Induction Motor

Solar Pumping Systems

 * Solar Water Pumping Systems
 * Solar Pumps & Motors
 * Solar Controllers

Agriculture Equipment

 * M B Plough
 * Reversible M B Plough
 * Rotavator
 * Seed Drill

Consumer Electrical Products

 * Fans (Ceiling, Table, Pedestal, Wall, Ventilation, Exhaust Fans)
 * Lighting (Bulb, Batten, Panel, Flood and Street Lights)
 * Heating Appliances & Geyser (Water Heaters, Geysers, Immersion Rods)

In The News
In 2023, October, the company ropes in Indian cricketer Hardik Pandya as its brand ambassador. The company secured INR 40 crore (US$6.2 million approx.) in funding from a consortium of India Inflection Fund and Plutus Wealth. This investment valued the company at INR 400 crore (US$50 million approx.). For the second round funding, received an additional INR 150 crore (US$18.7 million approx.) in funding, led by Plutus Wealth. This round valued the company at INR 1,000 crore (US$125 million approx.). By the last investment round, the company is valued at INR 3600 crore (US$450 million approx.) by acquiring a funding of INR180 crore (US$27.9 million approx.) from Plutus Wealth.

In discussing the company's future prospects, Silver MD Vinit expressed optimism stating that the company is poised for significant growth and achievement. He attributed this confidence to Silver's state-of-the-art infrastructure, talented workforce, and unwavering commitment to innovation. These factors, according to Vinit, position Silver to play a crucial role in the global market.