Draft:Situation Group

Situation Group is a collective of marketing and advertising entities headquartered in New York City. Founded by Damian Bazadona in 2001 as an internet marketing consulting firm, Situation now specializes primarily in digital marketing for Broadway & live entertainment.

History
Situation Group was launched in 2001 as Situation Marketing, an internet strategy and consulting group. Five years later, Situation was handling more than half of all new Broadway shows. Early work included titles such as Spring Awakening, Avenue Q, and The Drowsy Chaperone.

In 2008 the agency (by then Situation Interactive) was noted for their work with shows such as Blue Man Group, Mamma Mia!, and Billy Elliot. In August of that year, Situation would establish a branch in Las Vegas. This was followed by the opening of their Los Angeles, California branch the next year. Clients in California would include L.A.'s Center Theatre Group and Shorenstein Hays Nederlander in the Bay Area.

By 2010, Situation was credited for representing 100+ Broadway shows, in addition to arts organizations, including the Guggenheim and the Metropolitan Opera.

Offices in L.A. and Las Vegas would eventually close. However, in February of 2020, Siuation UK was incorporated and currently serves a client base of London's West End theatre.

In 2023, it was announced that Situation would collaborate with NYU's Tisch Department of Drama to offer a theater marketing course in the Spring 2024 semester.

Divisions
Situation Group comprises three key divisions, each catering to specific sectors.

Situation
Situation serves as the domain for live entertainment, attractions, theatre, sports, art, and cultural institutions within Situation Group, catering to clients such as Wicked and the Roundabout Theatre Company.

Town Hall
Town Hall is dedicated to education and nonprofit clients, and extends the services of Situation Group to diverse sectors.

The Studio at Situation
The Studio at Situation functions as a hub for design, technology, project management, and more. It supports the entire company.

Situation Project
Situation Project is the agency's philanthropic initiative with a mission to provide arts-deprived public-school students access to New York City's world-class arts and culture. The project delivers a minimum of two experiences annually to each student, integrating technology with the arts to inspire future leaders.

In 2024, Situation Project was the recipient of a Silver Anthem Award, selected alongside initiatives by PBS, Human Rights Watch, GLAAD, and many others.

Notable clients and productions

 * The Guggenheim
 * The Metropolitan Opera
 * New York Philharmonic
 * Royal Literary Fund
 * Seattle Symphony
 * Brooklyn Academy of Music (BAM)
 * Roundabout Theatre Company
 * Wicked
 * The Lion King (musical)
 * Aladdin (the musical)
 * Titanique
 * Dear Evan Hansen
 * MJ the Musical
 * Kimberly Akimbo
 * Spring Awakening
 * Mean Girls (the musical)
 * Avenue Q
 * The Drowsy Chaperone