Draft:Spiro Spathis

Spiro Spathis is an Egyptian carbonated soft drink manufactured by a company under the same name (Spiro Spathis), which was originally created and developed in 1920.

History
Since the launch of Spiro Spathis and its factory in 1920 in the Cairo area by a Greek man of the same name,, the gained popularity in the Egyptian market. After the 1952 revolution the Egyptian Government used the products of the Spiro Spathis factory to encourage the development of national industries. Thus did not continue long after President Anwar Sadat's presidency started as the government had adopted the Infitah policy in 1974.

In Culture
In the forties, fifties, and sixties, Spiro Spathis turned into a famous brand not only amongst the populace but also with the media, as it was known to be the favorite soft drink of the famous Egyptian singer, Umm Kulthum.

Acquisition
The company's products have always continued to remain in the Egyptian markets, although it eventually had to compete with foreign products. The company remained under the supervision of Spiro Spathis's family until the end of the nineties, when it was announced that the entire company would be acquired in 1998 by Sabsa Carbonated Water Company, an Egyptian company founded in 1970 by brother businessmen Talaat Atwan and Samir Atwan, who were working on developing local soft drinks. Youssef Talaat, the commercial and administrative director of Spiro Spathis, is also a partner in the company. Returning to the market in early 2020 with the COVID-19 pandemic sweeping the world, the company launched several advertising campaigns and began to have a regain a presence in the market. A huge change happened however when the product reappeared in the limelight after campaigns to boycott foreign products and encourage Egyptian products like Spiro Spathis as one of the popular tools to pressure international companies that support the Israeli involvement in the Israel-Hamas war, partially due to the awareness campaigns many Egyptians performed on Social Media apps. Due to all of this, Spiro Spathis have experienced an increase in their sales by 300%. The company had also received more than 15,000 work applications being sent when it had announced extra staff would be hired to expand the company's activities due to the increase in demand for its products.