Draft:Sports Betting Dime

Sports Betting Dime (SBD) is an online sports betting site featuring news, analysis, data, trends and more for major sports in the U.S. The website and brand is owned and operated by XLMedia.

The majority of SBD’s coverage is focused on the NFL, NBA, MLB, College Football, College Basketball, and NHL, but Sports Betting Dime also offers coverage for golf, MMA, boxing, soccer, tennis, entertainment, politics, and other more worldly sports/events.

The website presents its users with the pertinent data, trends, expert analysis, sports betting tools, as well as proprietary metrics and formulas to help inform betting decisions.

Sports Betting Dime also produces regular content to its social media channels and YouTube channel. The SBD team has produced several podcasts in the past, including Dishin’ Dimes and the SBD Odds Pod.

History
SBD was founded in 2012 and started off as solely a sportsbook review site, aiming to steer bettors towards the safer, reputable, and more trustworthy sportsbook options, while cautioning users against fraudulent and untrustworthy options.

In 2013, the website started covering the odds for major sporting events and providing analysis and predictions.

In late 2017, Sports Betting Dime partnered with NBA Hall-of-Famer Gary Payton, who was providing the site with his insights and picks for both NBA and NFL. SBD would also go on to partner with Nick Mangold and Marshawn Lynch, all of whom provided the website with content and served as SBD brand ambassadors.

In March 2021, Sports Betting Dime was acquired by XLMedia for a total consideration of $26 million.

Shortly after, SBD began media partnerships with some major publishers, including Cleveland.com, MassLive.com and Newsweek, among others. Sports Betting Dime provides these media partners with sports betting content relevant to their audiences.

In October 2022, Sports Betting Dime partnered with Sportradar, where the data company would be SBD’s official sports data provider.

Featured Work
During the month of May, 2015, The Oklahoman took note of SBD's NBA Finals prop bets data and insights.

In April 2018, CT Insider noted the San Antonio Spurs chances to win the 2018 NBA Championship were slim according to data and insights provided by Sports Betting Dime.

In February 2020, the Gonzales Weekly Citizen referenced SBD's Super Bowl odds.

In June 2020, TheNextHoops.com did an article regarding WNBA odds to win the 2020 championship and noted that Sports Betting Dime had the Washington Mystics as favorites at 4/1.

In May 2021, Market Watch referenced Sport Betting Dime's odds with respect to Elon Musk's appearance on Saturday Night Live. Included in these SBD odds were which cryptocurrency Elon Musk might mention first while on the popular show.

In May 2022, Yahoo! Finance referenced Sports Betting Dime's data and report regarding the New Jersey sports betting market which indicated a 31% year over year increase in sports betting activity within the state.

In February 2023, Rolling Stone magazine referenced Sports Betting Dime's odds regarding the length of the national anthem performed at the Super Bowl.

In May 2023, Bleacher Report referenced the odds for the Preakness from Sports Betting Dime.

In May 2023, Clutch Points utilized Sports Betting Dime's win total over/under odds with respect to the Colorado Buffaloes football team.

In December 2023, Cincy Jungle used SBD's public betting splits data when analyzing the upcoming Jacksonville Jaguars vs. Cincinnati Bengals football game.