Draft:Sportsflare

Sportsflare was an Esports betting technology company based in Wellington, New Zealand. In 2023, international betting, gaming and interactive entertainment company Entain acquired Sportsflare.

History
The company was founded by Maksymilian Polaczuk and Christopher Herrmann in 2017.

In 2019, Sportsflare was selected to participate in the IMG Arena GreenHouse programme, which supports the development of sports betting technologies.

In 2020, Sportsflare was acquired by Tiidal Gaming Corp Canada and began operating as Tiidal Gaming NZ Limited.

In 2021, Tiidal Gaming Corp listed on the Canadian Securities Exchange through RTO.

In 2022, Tiidal Gaming Corp began rebranding as Sportsflare.

In 2023, Tiidal Gaming Corp agreed to sell Sportsflare to Entain for CA$13.2m.

In 2024, Sportsflare founders Maksymilian Polaczuk, Christopher Herrmann, and Trevor Cavill left Entain, along with other key personnel to found Idyllic.