Draft:Tealyra

Tealyra is a beverage and teaware company brand introduced in 2014.

The registered trademark of Thelux company.

The company was established by Dmytro Fedosyeyev and started in the tea trade with local retail stores in 2010 in Châteauguay, Quebec, Canada, and in 2014 switched to online sales worldwide using the Tealyra brand.

The brand name is a combination of the words Tea and Lyra, where the latter refers to a famous and bright constellation. Within the Lyra constellation lies the irregular galaxy NGC 6745, a de facto trio of galaxies in the midst of merging to form a new galaxy, similar to the process of blending different teas to create a unique new flavor. The brand's slogan is "Discover the best Galaxy of Teas".

The brand's products were featured in the editorial lists of popular news sites and specialized blogs:
 * New York Magazine in 2017
 * Organic Authority in 2018
 * Business Insider (India) in 2019
 * Epicurious in 2020
 * Rolling Stone in 2021
 * The Cup of Life in 2023
 * The Spruce Eats in 2024

Often mentioned by authors of books about cooking, food and beverages  , in global business reports and university dissertation works  devoted to tea. Represented on popular retail and specialized platforms such as Walmart, Sips By, Amazon, Faire.

The official website offers a selection of over 300 types of loose tea and tea blends, as well as more than 30 different types of teaware under the Tealyra brand.