Draft:That Fit Friend

That Fit Friend is an online review and media company founded in 2021 by Jake Boly. Headquartered in Denver, Colorado, the company specializes in providing unbiased reviews to help consumers find appropriate products for their needs, as well as offering strength coaching and an exclusive That Fit Friend community.

History
In 2021, the need for honest and reliable shoe reviews became evident to Jake Boly. Frustrated with the abundance of vague and often biased reviews from large media companies, Boly identified a gap in the market for trustworthy, word-of-mouth style recommendations.

Leveraging his background in personal training, where word-of-mouth referrals are paramount, Boly sought to create a platform that embodied this trust. This vision led to the establishment of That Fit Friend, a brand dedicated to providing honest and detailed reviews, particularly focusing on footwear like the Reebok Nano X1.

Mission
That Fit Friend's mission is to deliver unbiased shoe and gear reviews. Boly, a strength coach and sneaker enthusiast, combines his expertise and passion to offer genuine and reliable recommendations to his audience. The company aims to emulate the trust found in personal referrals within one's social circle. Products and Services


 * Unbiased Reviews: Detailed and honest reviews of various products, especially shoes, to help consumers make informed decisions.
 * Strength Coaching: Professional guidance and coaching for individuals looking to improve their physical strength.
 * Exclusive Community: A dedicated community offering for members to connect, share insights, and gain access to exclusive content.

Notable Projects
Since its inception, That Fit Friend has garnered attention for its in-depth and reliable reviews. The platform's commitment to authenticity has set it apart in the crowded online review space.

That Fit Friend has been featured in notable publications, highlighting its impact on the review industry. Articles in The Washington Post and Yahoo Finance showcase the company's influence and credibility.