Draft:The Alley (tea chain)



The Alley (Chinese: 鹿角巷 Pinyin: Lù Jiǎo Xiàng ) is an international bubble tea chain known for its premium ingredients, innovative flavors, and distinctive presentation. Founded in 2013 in Taoyuan City, Taiwan. , The Alley has rapidly expanded its presence across 20 countries, with over 400 stores in more than 65 cities, gaining popularity as a leading player in the global bubble tea market. As of 2023, it has stores in: Japan, Korea, China, Taipei, Hong Kong, Mongolia, Malaysia, Vietnam, Thailand, Philippines, Singapore, Cambodia, Myanmar, France, Germany, Italy, United Kingdom, UAE, Australia, Canada and the United States. In Mainland China alone, its popularity has led to the around 7,000 unauthorized fake stores, which the chain cracked down on in 2022.

History and Brand The Alley's name is a play on words, its Chinese characters referring both to an alley as well as the animal Deer, which serves as a main element in its logo and brand. Drawing inspiration from the narrow alleys and rustic streets of Taiwan, where the brand originates from, the chain's founders experimented extensively with various tea blends, toppings, and preparation techniques, curating a signature menu of bubble tea beverages known also for their colorful aesthetics and online popularity. A key focus of the chain is the use of natural and high-quality ingredients, including premium tea leaves sourced from different regions around the world and fresh, locally-sourced fruits. Amid growing environmental concerns, The Alley has demonstrated a strong commitment to sustainability. The company has introduced eco-friendly packaging options and has collaborated with organizations advocating for environmentally responsible practices. Additionally, The Alley has launched campaigns to promote recycling and reduce plastic waste, encouraging customers to adopt more eco-conscious behaviors. .

The Alley's signature drinks include the Brown Sugar Deerioca Series, based on a patent-protected topping of freshly cooked chewy tapioca pearls, the Aurora Series, blending different fruit and tea flavors, and the Royal No. 9 Series, focuses on classic tea blends and traditional toppings. The brand's contributions to the bubble tea industry have garnered recognition and accolades over the years. It has been featured in various media outlets, solidifying its reputation as a premium bubble tea brand.