Draft:The Beat Goes On

**History**
The Beat Goes On is a multimedia retail chain and e-commerce enterprise headquartered in Waterloo, Ontario, Canada. . It was established as a private company, not listed on any stock exchange, and is presently overseen by John Rocchetta (President) and William McRobb (Vice President). BGO operates through eight physical storefronts spread across Southern Ontario, and an online store (beatgoeson.com).

**Locations and Operations**
The chain's physical locations are situated in Brantford, Burlington, Cambridge, Guelph, Hamilton, Kitchener, London, and Waterloo, with its central administrative office also located in Waterloo

**Product Range and Services**
BGO buys and sells new and used media, including vinyl records (LPs), CDs, Blu-Rays, DVDs, and video games for both current and past generation consoles. The company also offers audio accessories and various merchandise related to music and pop culture.

**Historical Background**
Founded to serve enthusiasts of music, movies, and pop culture, BGO has expanded its presence in Southern Ontario. Since its inception, the company has broadened its product line to adapt to changing customer preferences.

In 1998, BGO launched its e-commerce platform, which expanded its reach beyond provincial borders and included a feature that allowed transfers between stores to facilitate customer transactions.


 * Unique Features and Customer Engagement**

BGO maintains an inventory that includes a variety of genres, including horror, cult classics, anime, and Criterion Collection films. The online Wishlist system allows customers to track and be notified about the availability of desired items.

**Products and Services Overview**
BGO offers a range of multimedia products, including music CDs, vinyl records, movies, video games, and collectibles. The store features a special section called "The Vault" for rare vinyl records. BGO also has a trade-in program where customers can exchange items for cash or store credit, with each item evaluated by staff for fair value.