Draft:The Rum Lab

TheRumLab (also known as The Rum Lab, The Rum Laboratory, and TheRumLab.com ) is an esteemed educational platform dedicated to the promotion and celebration of rum culture worldwide. Founded in 2010 by Federico Jose Hernández Hernandez, TheRumLab.com has become a pivotal resource for rum enthusiasts, offering comprehensive information about rum production, history, and tasting experiences. The digital platform is known for it's industry newsletter, which is sent out to key players and true rum aficionados in the industry. The website has gained popularity, with a current audience of over 100,000 readers. The company organizes some of the most significant rum educational events, including festivals and seminars in Puerto Rico, Texas, California, Illinois, New York, Florida, and Spain. Through these events, TheRumLab.com aims to deepen the appreciation and knowledge of rum, fostering a vibrant community of rum aficionados and industry professionals.

Under Hernández's leadership, TheRumLab.com has spearheaded influential rum festivals, including the California Rum Festival, aka San Francisco Rum Fest and LA Rum Fest, Chicago Rum Fest, New York Rum Festival, Miami Rum Congress, Texas Rum Festival in Dallas, and Spain Rum and Gin Expo in Madrid. Additionally, he has launched initiatives like Women Leading Rum and various digital platforms, including Zavvy.com and NobleCane.com, further contributing to rum education and community engagement.