Draft:Varify.io

Varify.io is a SaaS (Software as a Service) platform for A/B testing and website optimization. It is designed for companies that want to improve their digital experiences and website conversions.

With Varify.io®, users can create A/B tests and dynamic landing pages. The platform is accessible to marketers without programming skills as well as to professional A/B test developers. The German software is fully GDPR-compliant. Additionally, the platform features a fixed price model, regardless of traffic volume or the number of experiments conducted.

Overview
Varify.io®️ offers a comprehensive range of services, including a visual editor, seamless tracking integration with existing web analytics tools, and a variations and traffic flat rate. The mission of Varify.io® is to challenge the status quo and make digital optimization accessible to everyone. With these tools and features, Varify.io® empowers businesses to enhance conversion rates, improve user engagement, and drive growth. Users can create and execute split tests, conduct parallel A/B testing, manage unlimited traffic and experiments, utilize targeting parameters, audience and page targeting tools, implement website personalization, and ensure compatibility with Google Analytics 4 and other web analytics tools.

History
Varify.io was founded by Steffen Schulz and Thomas B. Kraus, with its headquarters located in Grünwald Germany. It was established by a team of professionals with extensive expertise in software development, data analysis, and Conversion Rate Optimization (CRO).

Founded in 2019, the company started as a tool for dynamic landing pages and launched in 2022 as Varify.io® - A/B Testing Platform.

Features

 * Unlimited Traffic & Variants: Varify.io offers a flat-rate pricing model with unlimited traffic and variations.


 * Easy Integration: Varify.io integrates seamlessly with existing analytics tools like Google Analytics 4, allowing users to track and evaluate test results directly within their preferred platform.


 * Data Privacy Compliance: Varify.io is designed to comply with data privacy regulations such as GDPR (General Data Protection Regulation). It does not store user data itself, but leverages existing tracking systems on the user's website.


 * Works with all websites & store systems: Works on any page and e-commerce platform, as well as with all Single Page Applications (SPAs).

Awards and Recognition

 * Varify.io was listed on Product Hunt in April 2024, achieving "Product of the day" status during its launch week.
 * Varify.io received the "Top Rated" award twice in a row in the Conversion Optimization Tool category on the OMR Reviews platform.