Draft:View Media Group

View Media Group (VMG) is an Australian real estate digital media and technology services business comprising a suite of property technology (proptech) assets, headquartered in Melbourne.

Proptech assets within the group include consumer portals (View.com.au,  & Apartments & Developments), ad tech (Acquire), lead generation, lead management services, media planning and buying (The Today Business), generative AI services (Propic) and propensity models.

History
View Media Group was founded in August 2022, as a privately held company previously registered as IMP .VMG is owned by 20 Cashews Pty Ltd, an entity which is jointly owned 50% by Antony Catalano and 50% by Alex Waislitz’s private Thorney Investment Group and the publicly listed Thorney Opportunities Ltd.

In 2022 VMG acquired the proptech companies The Today Business (TTB), and AD Group

Following launch, Seven West Media via its Seven West Ventures subsidiary and ANZ Group Holdings Ltd (ANZ),     obtained equity in VMG. The combined investment from all parties saw the total cash and media spend available to VMG of over $100 million.

Catalano and Waislitz also share joint ownership of Australian Community Media (ACM).

In September 2023, VMG launched a real estate portal, view.com.au.