Draft:Vitale Vidal

= Vitale "Lino" Vidal = Vitale "Lino" Vidal born in 1912, in Venice, (1912 – January 29, 2002) was an influential Italian inventor, entrepreneur, and industrial leader known for revolutionizing the world of cosmetics and packaging. He is best known for inventing the Pino Silvestre bubble bath and for his role in managing the Vidal company, founded in the early industrial zone of Porto Marghera in the early 20th century.

Early Life and Youth
Vitale Vidal, known as Lino, was born in 1912. Raised in a large family, Lino was one of nine children of Angelo Vidal, the founder of the Vidal company. From a young age, Lino demonstrated a keen curiosity and passion for chemistry, which would later influence his entire career.

Industrial Career
After the death of his father Angelo, Lino and two of his brothers, Renzo and Mario, took over the family business. Under their leadership, Vidal grew to become one of the leading brands in the cosmetics, perfumery, and detergents sectors. Lino, in particular, dedicated himself to researching essences and materials, significantly contributing to product innovation.

Pino Silvestre
Lino Vidal is universally recognized for inventing the Pino Silvestre bubble bath, which radically changed the landscape of cosmetic packaging. He created a distinctive fragrance and an iconic packaging in the shape of a pine tree with a pinecone-shaped cap. The first versions of the container were made of glass by the renowned Venini factory. The creation of Pino Silvestre not only achieved great commercial success but also became an Italian marketing phenomenon.

"White Horse" Advertisement
Another significant contribution of Lino Vidal to the world of cosmetics was the creation of the "white horse" advertisement, which became iconic in the Italian advertising landscape.

Sale to Henkel
In the 1990s, the Vidal company's era came to an end with the transition from family management to the German multinational Henkel.

Personal Life
Lino Vidal was known to be a reserved and studious man with a deep passion for chemistry. His daughter Gemma describes him as "a great discoverer of essences." Lino had two children, Gemma and Francesco. Gemma married entrepreneur Vittorio Radice.

Death
Vitale "Lino" Vidal died on January 29, 2002, at the age of 90.

Legacy
Lino Vidal's vision and innovation have left an indelible mark on the cosmetics industry. His dedication to research and innovation in packaging has influenced and inspired many generations of entrepreneurs and creatives in the field of cosmetics and beyond.

Lino Vidal's legacy lives on through his pioneering contributions that continue to influence the cosmetics and marketing sectors.