Draft:WayBetter

WayBetter is a digital health company founded in 2010. The company creates app-based games that incorporate social support, financial incentives in the form of a deposit contract, and other gamification elements to motivate and sustain health-related behavior changes.

Products and Services
DietBet (2013): A game focused on weight loss, challenging players to lose a percentage of their body weight.

StepBet (2016): A game that seeks to increase users' daily steps through personalized step goals (sold in 2022).

RunBet (2018): A game designed to help participants form regular running habits.

QuitBet (2019): A cigarette smoking cessation game, currently being tested in a randomized clinical trial funded by the U.S. National Institutes of Health.

WayBetter App (2020): A comprehensive platform that consolidates all previous games, offering challenges in fitness, nutrition, and mindset.

The WayBetter App is currently sold on a subscription basis, at $11.50 per month, billed in six-month increments of $69.

Approach
WayBetter’s games are designed to motivate behavior change through a combination of social interaction, financial incentives, and other gamification elements. The financial incentives are in the form of a “deposit contract” where participants have the option to pay a small sum of money upon joining a game, supporting their commitment to achieving health goals. Participants who complete all game requirements get a full refund of their deposit plus a profit. The financial aspect is designed to enhance accountability and adherence to health goals. All games include a social feed for coach and peer support where game players and a game host can post and respond to messages and photos.