Draft:We Are Era

We Are Era is an international media company headquartered in Berlin, Germany. The company runs Europe's largest influencer network with around 1,500 content creators. We Are Era's services are focused on the conception, production and marketing of online video content, including branded content and native advertising as well as digital rights management and influencer marketing. As of 2018 RTL Group is the sole shareholder of the company.

Along with its headquarters in Berlin, We Are Era operates offices in Amsterdam, Cologne, Milan, Paris and Stockholm.

History
The company was founded under the name Divimove in 2012. After a change of management in 2018, Divimove acquired the digital studio UFA X from UFA. In 2019 Divimove merged with United Screens, an online video and influencer marketing company in the Scandinavian market. In 2020 Divimove acquired the influencer marketing agency TubeOne Networks from Ströer Group. In 2021 the company rebranded to We Are Era.

The company employs a total of 250 people at six locations in Europe as of 2023.

Productions
We Are Era develops and produces influencer marketing campaigns as well as serial branded content and original formats for brands, broadcasters and platforms. Clients have included IKEA, Aldi, Deutsche Telekom, Microsoft and KNVB.

The VideoDays Festival is a regular event for the German creator scene. Originally known as VideoDay and VideoDays, it was the largest YouTube festival in Europe from 2010 to 2017.. Since 2017, the festival has been hosted by We Are Era and has been held annually in Cologne with a different concept since 2022.

We Are Era regularly publishes reports on brand popularity and the sociographics of social media users.

Artists
We Are Era's influencer network includes 1,500 content creators from the entertainment, comedy, music, gaming, tech, information, beauty and lifestyle sectors. The best-known partners include Dutch video blogger Enzo Knol, Italian duo Me contro Te, Swedish singer Tone Sekelius and beauty influencer NikkieTutorials.