Draft:Zeam

Zeam is a free streaming platform launched by Syncbak in 2024, providing live and on-demand news, sports, and culture content from nearly 300 local stations covering 80% of the U.S. The platform is designed to connect broadcasters with viewers and advertisers, offering a large advertising inventory and data pool. Zeam aims to be a complement to binge-watching, serving as a hub for local content in between binge sessions.

History
Zeam was developed as a successor to VUit, another local streaming platform launched by Syncbak and Gray Television in 2020. The launch of Zeam was backed by an eight-figure marketing campaign, including Super Bowl ads featuring actor John Stamos. The platform debuted with the support of TV station groups such as Gray Television, CBS Stations, Hearst Television, and Morgan Murphy Media.

Content and Features
Zeam offers a wide range of content from local TV stations, including news, sports, and cultural programming. The platform is designed to provide a personalized viewing experience, allowing users to connect with local content from various regions. Zeam also introduced Zeam360, a mobile production studio and the first-ever 24/7 livestream mobile channel, which tours local broadcast stations to create hyperlocal content.

Business Model
Zeam aims to help local stations thrive in the streaming age by distributing their content nationally and generating new revenue through advertising. The platform uses Syncbak's proprietary advertising technology, AdSync, to sell ads to national and local advertisers, sharing most of the revenue with the participating stations.

Reception
While specific viewership and revenue figures for Zeam are not publicly available, the platform's launch has been part of a broader trend of local TV stations adapting to the streaming landscape. Zeam's approach to connecting viewers with local content and providing a platform for advertisers has been seen as a significant development in the industry.