Dreamland (Coney Island, 1904)

Dreamland was an amusement park that operated in the Coney Island neighborhood of Brooklyn in New York City, United States, from 1904 to 1911. It was the last of the three original large parks built on Coney Island, along with Steeplechase Park and Luna Park. The park was between Surf Avenue to the north and the Atlantic Ocean to the south. It was arranged roughly as a horseshoe, with a pier facing south toward the Atlantic Ocean. Dreamland contained several attractions that were larger versions of those at Luna Park, and it included a human zoo, several early roller coasters, a Shoot the Chutes ride, and a replica of Venice. Dreamland also hosted entertainment and dramatic spectacles based on morality themes. Several structures, such as the Pompeiian, Electricity, and Submarine Boat buildings, were dedicated to exhibits.

Former state senator William H. Reynolds announced plans in July 1903 for an amusement park rivaling Luna Park, originally known as the Hippodrome. The Dreamland Company started constructing the park in December 1903, and the park opened as Dreamland on May 15, 1904. The park operated between May and September of each year, and Reynolds constantly changed Dreamland's shows and attractions every season. Coney Island had reached its peak popularity by the late 1900s, but Dreamland struggled to compete with Luna Park, which was better managed.

During the early morning of May 27, 1911, just after the start of Dreamland's eighth season, a worker kicked over a bucket of hot pitch, starting a fire that spread through the park's wooden buildings. Firefighters were unable to control the fire because of low water pressure; nearly all of the structures were quickly destroyed, although no one was killed. The site's northern portion, on Surf Avenue, was quickly redeveloped with various concessions. The New York City government acquired the southern portion through condemnation in 1912, but disputes over compensation continued for eight years. The site became a parking lot in 1921 and was redeveloped as a recreation center in 1935; the New York Aquarium was eventually built on the site in 1957.

Development
Between about 1880 and World War II, Coney Island was the largest amusement area in the United States, attracting several million visitors per year. Sea Lion Park opened in 1895 and was Coney Island's first amusement area to charge entry fees; this in turn spurred the construction of George C. Tilyou's Steeplechase Park in 1897, the neighborhood's first major amusement park. Frederic Thompson and Elmer "Skip" Dundy opened Luna Park, Coney Island's second major amusement park, in 1903 on the site of Sea Lion Park, which had closed the previous year. William H. Reynolds, a former state senator and successful Brooklyn real estate developer, decided to construct Dreamland following the success of Luna Park. He intended for Dreamland to compete with Luna Park. Dreamland was supposed to be refined and elegant in its design and architecture, compared to Luna Park with its many rides and chaotic noise. Reynolds announced plans in July 1903 for an amusement park rivaling Luna Park, which was to be built in a style resembling London's Hippodrome. According to local media, he reportedly paid $180,000 for a pier on the Coney Island Beach, as well as $447,500 for two parcels at Surf Avenue and West Eighth Street, measuring 800 ft deep and 262 ft wide. The Times Union subsequently said that the purchase prices for the site were not correct. The Surf Avenue parcels had belonged to John Y. McKane, who had operated a bathing house on the site. Previously, the parcels had also included the Coney Island Athletic Club's arena and the Culver Depot, the then-terminal of what is now the New York City Subway's Brighton and Culver lines. Although C. L. Turnbull and P. I. Thompson were nominally the buyers, but they acted as proxies for Reynolds, allowing him to acquire the Surf Avenue site at a discount of more than $50,000. Once Reynolds acquired the site, he made a deal with the New York City Board of Estimate to demap West Eighth Street, which separated McKane's parcels from each other. The street, which had taken up one-sixth of the proposed park's width, contained a trolley terminal that needed to be relocated.

Originally, the park was supposed to be known as the Hippodrome. In August 1903, Reynolds and several other men established the Wonderland Company, which had a capitalization of $1.2 million and existed specifically to develop an amusement park on the site. The amusement pier was planned to contain a dance hall and bathing pavilion, while the main portion of the site would be arranged around a large tower that would overtop Luna Park's. The company took title to the plots in September 1903 and received a $200,000 mortgage loan from the Title Guarantee and Trust Company. The Edison Company was hired to manufacture the park's lights in late 1903; the new park was expected to have more electric lights than had existed on all of Coney Island during the preceding season.

Construction of the park itself began in December 1903. General contractor Edward Johnson Company employed about 2,000 workers, who were employed in three shifts of eight hours each. The park was known as Dreamland by January 1904. Reynolds, wishing to surpass Luna Park by every metric, reportedly spent $3.5 million on Dreamland. Dreamland had one million lights, compared to 250,000 lights at Luna Park; even Dreamland's firefighting show was more elaborate than that at Luna Park. Dreamland also planned to differentiate itself from Luna Park by adding novel attractions, as well as operating a private beach and bath house (something that Luna Park lacked because of its inland location). Samuel W. Gumpertz was among those who helped develop the park.

1904 to 1907


Dreamland opened on May 15, 1904, with a fire show that employed 4,000 performers. The park was $1.9 million in debt, more than the entire amount invested in the competing Luna Park. Dreamland charged 10 cents for admission on weekdays and 15 cents on weekends, plus an additional fee of up to 25 cents for individual rides. The park closed for the season on September 24, 1904. Reynolds said Dreamland had recorded a $400,000 net profit during the operating season, despite erroneous reports that the park had been placed in receivership. Although the Leapfrog Railway roller coaster was completed with the rest of the park, it did not open until the 1905 season.

Reynolds spent $500,000 on new attractions and shows ahead of the 1905 season, which ran from May 13 to September 24. Among these was a show based on the Creation myth, which had been exhibited at the 1904 St. Louis Exposition; this attraction alone cost $250,000. The park also added an exhibition of a Roman hippodrome around the lagoon; replaced the submarine ride with the Hell Gate boat ride; and added a Japanese-themed theater. City officials temporarily closed Dreamland's pier in May 1905, citing the fact that the pier was too narrow to accommodate crowds.

Many of the park's shows were replaced for the 1906 season, and park officials also rebuilt the pier. The new attractions for that season included a reenactment of the 1906 San Francisco earthquake's aftermath; a Moqui Indian village; a rebuilt Creation show; and the Touring New York car show. The park opened for the 1906 season on May 20, and it began hosting vaudeville shows for the first time that June. Dreamland's third season ended on September 24, 1906. Prior to the 1907 season, concessionaire William Ellis introduced an attraction called the Orient, anchored by a theater that presented several shows. Park officials also built a new administration building and installed other shows. Park officials gave $50 to the first guest of the season on May 18, 1907, and the park operated through September 21 of that year. At this point, the park hosted several shows that were based on themes of morality, such as "The End of the World" and the "Feast of Beshazzar and the Destruction of Babylon".

1908 to 1911
Coney Island had reached its peak popularity by the late 1900s, when millions of people visited the neighborhood every year. Despite its many amusements, Dreamland struggled to compete with the better-managed Luna Park. As such, for the 1908 season, the park's management decided to offer free admission during weekdays; although the free-admission policy did not extend to individual rides, the policy still attracted visitors. The park opened for the season on May 23, 1908, and operated until September 20. For this season, Ellis added an auditorium with more than one thousand seats, and the park also added shows such as Freak Street, the Moroccan Jugglers, and an Old Virginia show. Following the 1908 season, Dreamland hired Wells Hawks of the New York Hippodrome to lead the publicity bureau, and they hired Gumpertz as the general manager.

Prior to the 1909 season, four thousand workmen completely revamped the park's attractions. The ballroom was expanded to accommodate 1,500 couples. Other additions included a wisteria garden on the site of the former hippodrome track, a circus ring near the tower, a scenic railway roller coaster, a Deep Sea Divers attraction, and a village of Filipinos. The park's operators said "everything at Dreamland will be new but the ocean". The park's sixth season began on May 15, 1909, and ended on September 19. That year, New York City mayor George B. McClellan Jr. attempted to prevent the park from staging live shows on Sundays, citing the city's blue laws, although Reynolds strongly opposed the legislation. Dreamland had previously held a license permitting it to present shows seven days a week. When the license was renewed in June 1909, the shows were allowed only six days a week. Gumpertz said the city government took issue with Dreamland's circus, which was free of charge. City officials also objected to the Filipino villagers' attire, which exposed their legs.

Kings County sheriff Patrick H. Quinn announced in February 1910 that the park would be auctioned off on behalf of Eugene Wood and Joseph Huber, the corporation's two largest bondholders, who wanted to reorganize the company. The auction only involved a nominal change of ownership, as Huber and Wood bought the park the next month. Dreamland's seventh season began on May 14, 1910, and ran until September 18. Among the new attractions for the 1910 season were Alligator Joe's alligator and crocodile farm, a Bornean village, and a ride called Trip to the North Pole. In preparation for Dreamland's 1911 season, its operators made additional changes. For instance, the buildings were repainted in white and red, and the structures near the Surf Avenue entrance were demolished to make way for a lighting plant with 130,000 additional light bulbs. Various rides such as the Great Divide, Canals of Venice, Tub Ride, and Hell Gate were enlarged, while the ballroom and restaurant had been relocated from the pier to near the Surf Avenue entrance. The site of the old ballroom was converted to a skating rink, and the bathing pavilion on the ocean was expanded significantly. The park added thirty new shows, such as Joseph Ferari's animal show, a biblical show known as the Sacrifice, and a village of "human curiosities". It also added a miniature subway around the park, a carousel, and a dual-tracked roller coaster. Some existing attractions were retained, such as Bostock's Wild Animals, which included a dwarf elephant named Little Hip and a one-armed lion tamer known as Captain Jack Bonavita. Dreamland also hired Omar Sami as a carnival barker for the 1911 season, and the park opened for its eighth season on May 20, 1911.

Fire
Despite the implementation of fire-safety regulations in certain areas of Coney Island after a major blaze in 1902, these regulations were not extended to Dreamland. Consequently, the park remained highly vulnerable to fire. During the early morning of May 27, 1911, the Hell Gate attraction was undergoing last-minute repairs by a roofing company owned by Samuel Engelstein. A leak had to be caulked with tar. During these repairs, at about 1:30 a.m., the light bulbs turned off and a worker kicked over a bucket of hot pitch, causing the light bulbs to explode. Winds from the ocean caused the fire to quickly spread throughout the park. The Dreamland fire was the first double-nine-alarm fire that the New York City Fire Department (FDNY) had ever fought in Brooklyn. This alarm, which signified the most severe type of fire, summoned FDNY companies from across Brooklyn.

Fires had been a persistent problem at Coney Island, so a high-pressure water pumping station had been constructed at West 15th Street near Coney Island Creek during the 1900s. On the night of the Dreamland fire, the water pressure was extremely low: the pumping station was capable of supplying water at 150 psi, but the pressure had dropped to 35 psi. Furthermore, even though Coney Island's firehouse was within 100 yd of Dreamland, the other FDNY companies had to travel long distances to reach Coney Island. By the time other FDNY companies reached the neighborhood, the entire park had caught fire. As a result of the conflagration's intensity, as well as the low water pressure, firefighters could not even enter the park; they attempted to extinguish the fire from its borders. As the park burned, tens of thousands of onlookers traveled from across New York City to see the fire. Firefighters quickly shifted their focus to saving adjacent structures. Several buildings on the south side of Surf Avenue caught fire, although almost all buildings on the north side remained undamaged.

Bonavita and Ferari attempted to save the animals, some of whom escaped, though about 60 animals died. A lion named Black Prince rushed into the streets and climbed a roller coaster before being shot. Another animal, Sultan, was shot several dozen times before being killed by an axe blow. Early editions of The New York Times claimed the incubator babies had perished in the flames, but the infants were all saved, and the Times subsequently corrected itself. According to contemporary accounts, New York City Police Department (NYPD) sergeant Frederick Klinck made several trips into the burning structure to rescue incubator babies. The conflagration extended east to Balmer's bathing pavilion at West 5th Street and west to the new Giant Coaster at West 10th Street. The Giant Coaster acted as a firebreak that prevented the fire from spreading, as did several brick buildings east of the park's central tower. The tower collapsed just after 3 a.m., and all attractions were on fire by 3:30 a.m. Around 4 a.m., the water pressure returned to normal, but most of the park had been burned by then. The fire was extinguished at 5 a.m.

Aftermath
The NYPD initially estimated that the park had sustained $4 million in damage, although other estimates ranged between $2.25 and $5 million. The fire destroyed almost everything in the park. The Dicker family's adjacent hotel also burned down, as did both of Dreamland's piers. Only one building remained intact after the fire, and all concessions were destroyed. Conversely, the El Dorado Carousel, which had been relocated to the area shortly before the fire, survived relatively intact. The entire complex had been constructed of combustible materials, so insurers saw the park as high-risk. The park was consequently insured for only about $400,000. A preliminary investigation found that the fire had started when the tar spread across the floor, creating a short circuit that caused the light bulbs to explode. As a result of the fire, 1,600 Dreamland employees lost their jobs; another 900 people worked in neighboring businesses that had also been destroyed. Hundreds of workers were clearing the site several hours after the fire had been extinguished, and some of Dreamland's shows resumed on May 28, 1911, the day after the fire. Coney Island attracted 350,000 visitors on that day; concessionaires attracted some of these visitors by exhibiting debris and dead animals, and workers also tried to salvage the Giant Racing Coaster. The New York State Legislature also introduced legislation to ban infant incubators in New York state's amusement parks. The Dreamland fire negatively impacted its competitors' business, as the fire drove away visitors who would have gone to Dreamland.

Condemnation proceedings
Immediately after the fire was extinguished, Reynolds indicated that he would not rebuild the burned park. Two days after the fire, Reynolds proposed selling Dreamland's site to the New York City government for a "fair price", which would allow the city to convert the land to a public park. The Times Union reported the price as $3 million, but Reynolds denied these allegations. He suggested that the New York City government could buy the 40 acre tract surrounding his park for that amount. The New York City Board of Estimate began considering buying the Dreamland site in mid-June 1911, and it voted to acquire the Dreamland site via condemnation at the end of July 1911. The board approved a revised proposal that October in which it agreed to pay $1 million for a 7 acre site. The revised proposal excluded the northernmost 200 ft of Dreamland's site, on Surf Avenue, thereby splitting the park's site into two sections. Brooklyn borough president Alfred E. Steers immediately advocated for selling the site and developing a boardwalk along the ocean.

Legal disputes quickly arose over who held the Dreamland site's property title. The Morey and Lott families claimed in late 1911 that nearly all of Coney Island fell under a quitclaim deed granted by Nicholas Johnson, who had agreed to sell the land even though he had no right to the property. Barnet Morey's heirs sued Dreamland in February 1912, and the city formed a condemnation commission the same month to determine how much compensation the former owners should receive. The city took title to the Dreamland site in March 1912. Although the condemnation commissioners began taking testimony that October, the proceedings were delayed because of the lawsuit. A New York Supreme Court justice dismissed the Morey and Lott families' lawsuit in May 1913, and the Dreamland Company received $1,000 in damages.

The condemnation commission announced in late 1914 that it would pay $2.189 million to property owners, which included the Dreamland Company, the Prospect Park and Coney Island Railroad (PP&CI), and the Balmer family. The award was revised downward to just over $2.1 million in June 1915, but the city appealed the award, and the condemnation proceedings were delayed for years. The New York Supreme Court, Appellate Division, ruled in early 1916 that Dreamland Company's and PP&CI's awards were too high. The city selected a second group of commissioners, which decided in February 1919 to reduce the total award to $1.4 million. The commissioners notified the state government of the revised award in October 1919; by then, the cost of the condemnation itself had grown to $800,000. The State Supreme Court was asked to confirm the revised award in June 1920, eight years after the condemnation proceedings had begun.

Northern section
By July 1911, independent concessionaires had rebuilt their booths on the northern portion of the site, facing Surf Avenue; the remainder of the park remained ruined. The northern part of the site contained "a sideshow of freaks and some shooting galleries" in 1912. Gumpertz leased the northern parcel in 1914, measuring 400 ft on Surf Avenue and 200 ft deep; he intended to restore the attractions there. By the next year, the northern part of the site had roller coasters, side shows, and shooting galleries named after Dreamland. Film producer William Fox acquired the northern part of the site at an auction in March 1921 for $407,750, and he resold it in June 1921 to Gumpertz and William M. Greve for $450,000. Gumpertz and Greve planned to rebuild the park, although this never happened.

Southern section
The southern section of the park was not redeveloped for several decades after the 1911 fire. The remaining buildings on the southern part of the Dreamland site were razed by 1915. The site was supposed to be part of the unbuilt Seaside Park. The New York City government had planned to rebuild Dreamland's pier and fill it with rock; the pier was supposed to be completed in mid-1914, but two years later it still had not been rebuilt. R. H. Pfoor proposed constructing a bathhouse on Dreamland's site in 1919, but city officials rejected the proposal. The city government converted its portion of the site into a 1000 by parking lot in 1921. The city had expanded the parking lot to 2,000 spaces by 1922, and it also operated a seasonal skating rink on Dreamland's site. Morris Auditore and Harry Shea leased the site from the city in 1926; the Supreme Court initially issued an injunction blocking the lease, but the Appellate Division reversed the injunction. The next year, the New York City Board of Aldermen blocked a proposal for the city to either sell the land or convert it into some "public use".

Auditore and Shea operated the parking lot until 1933, when their lease was canceled because they could not afford to pay $26,000 a year. Although the Park Association of New York City suggested that the site be converted back into a public park, the city leased the parking lot to Irving Rosoff in February 1933. City park commissioner Robert Moses canceled Rosoff's lease the next year. By 1935, the city planned to rebuild Dreamland as an 11 acre recreation center with courts for handball, ping-pong, and shuffleboard, as well as a large open field for archery and other games. In addition, the recreation center was to contain more than 600 trees, as well as a connection to the Riegelmann Boardwalk, which was built along the Atlantic Ocean shoreline after Dreamland had been destroyed.

The city government first considered relocating the New York Aquarium to the Dreamland site in 1941 after the closure of Castle Clinton, the aquarium's previous home in Manhattan. Although plans for the new aquarium were announced in 1943, it did not open until 1957. The New York Aquarium occupies the entire Dreamland site. A 500 lb bronze bell, which had been installed on Dreamland's pier until the 1911 fire, was recovered from the Atlantic Ocean in 2009. According to Charles Denson of the Coney Island History Project, the bell was the only surviving major remnant of Dreamland's pier.

Description
The park was on a parcel between Surf Avenue to the north, West 5th Street to the east, the Atlantic Ocean to the south, and West 10th Street to the west. At its peak, Dreamland had 14,000 employees and could accommodate at least 100,000 guests at once. Everything in Dreamland was reputed to be bigger and more wide-ranging than in neighboring Luna Park. Dreamland had a larger central tower and one million electric light bulbs illuminating and outlining its buildings, four times as many lights as Luna Park. An individual connected with the Edison Company said in 1903 that Dreamland's lighting contract was "the largest contract for lighting ever made in the United States, and I believe in the world". Dreamland's illumination cost $4,000 a week; it cost $100 a night just to light the central tower.

Manhattan-based architectural firm Kirby, Petit & Green designed Dreamland's buildings. The structures were generally painted in light colors. At the time of the park's opening, the buildings were reported to be clad with artificial stone, and 1700 ST of asbestos fireproofing and 90 mi of utility pipes were used. However, the frames of the buildings were made of lath (thin strips of wood) covered with staff (a moldable mixture of plaster of Paris and hemp fiber). Consequently, the entire park was highly susceptible to fire. Throughout most of Dreamland's history, the attractions were painted white with small touches of green or yellow; the exception was the 1911 season, when the buildings were all repainted red and white. Dreamland advertised itself as an educational attraction, as symbolized by its main entrance, which contained a female representation of education.

Layout and attractions
The park was arranged roughly as a horseshoe, with a pier facing south toward the Atlantic Ocean. Several rides were imitations of Luna Park's, such as a submarine ride and a Shoot-the-Chutes replica. Multiple buildings, such as the Pompeiian, Electricity, and Submarine Boat buildings, were dedicated to exhibits. New attractions were added every season. To facilitate circulation, the paths were designed with gentle slopes and few steps.

Entrance and lagoon
Dreamland's primary landside entrance was on Surf Avenue, where there was an arch measuring 150 ft deep, 75 ft high, and 50 ft wide; the portal was intended to resemble a theater's proscenium arch. There were several smaller, similarly designed portals along Surf Avenue. Guests paid a ten-cent entry fee to pass through the gates, then paid an additional fee for the attractions.

At the park's center was a lagoon surrounded by a promenade. Originally, Dreamland's operators had planned to install flood gates that allowed salt water into the lagoon during high tide. The lagoon measured 130 ft wide and 300 ft long, spanned by a large pedestrian bridge at its southern end. The footbridge over the lagoon had ornate columns with glass globes, as well as carved lions on either end. There was a miniature railway underneath the promenade. The side shows were arranged around the lagoon. Kirby, Petit & Green designed the buildings around the lagoon in numerous architectural styles that complemented each other, in contrast to Luna Park. A hippodrome track was built around the lagoon in 1906. The track was replaced with bathhouses by 1910, and a pergola was also constructed on the lagoon's shore.

At the northern end of the lagoon was the Beacon Tower, a French Renaissance-style edifice measuring 50 by square at its base and approximately 375 ft tall. The tower's gold-and-white facade contained large arches; bas-reliefs carved by Perry Hinton; and 100,000 electric lights. Elevators transported visitors to the roof, which was decorated with a ball and eagle. The tower contained water-storage tanks with a capacity of 600,000 gal. An attraction called Hiram Maxim's Airships was added just north of the tower in 1905; it consisted of airships that were hung from a 150 ft tower.

East side
On the north side of the park, to the left of the Surf Avenue entrance, was a medieval-style entrance with a show called Our Boys in Blue. Another structure, just south of Our Boys in Blue, hosted an illusion presented by Ben Morris. Just right of the entrance, at the park's northeast corner, was Bostock's wild animal exhibit, housed in a Grecian-style structure with motifs of wild animals. Next to this structure was another edifice that contained the Chilkoot Pass attraction, which was essentially a massive bagatelle board where guests used their own bodies to play the game. The Chilkoot Pass building was situated within a classical-style structure whose main entrance resembled a proscenium arch. The Haunted Swing and Funny Room were housed within a Mission Revival-style building next to the Chilkoot Pass. South of that was a fishing pond operated by comedian Andrew Mack, located inside a building that resembled a boat and a lighthouse.

East of the lagoon, next to the fishing pond, was an imitation of Venice made of papier-mâché; it featured canals with gondolas, as well as a replica of Doge's Palace. The latter building housed the Canals of Venice ride, which contained additional replicas of various Venetian landmarks. Next to the Doge's Palace was a scenic railway called Coasting Through Switzerland, which ran through a Swiss alpine landscape. The scenic railway building was designed in the Art Nouveau style, with a golden proscenium arch measuring 60 ft wide and 30 ft high. Attached to Coasting through Switzerland was a structure housing the Fighting the Flames show, where two thousand people pretended to put out a fire every half-hour. The show building, measuring 520 by, was meant to resemble a seven-story hotel and several small stores; it was replaced in 1906 by a show themed to that year's earthquake in San Francisco.

West side
Near the park's southwest corner was a human zoo called the "Lilliputian Village", designed as an imitation of a 15th-century German village. It was populated by three hundred little people, who had their own livery tent, stable, laundry, and fire department. Next to the Lilliputian Village was the Destruction of Pompeii, a Greek-style structure with an exhibit that displayed the eruption of Mount Vesuvius in 79 AD. An adjacent structure, the Electricity Building, had a facade that depicted machinery; the building contained the park's actual mechanical plant. A third structure, next to the Pompeian and Electricity buildings, housed a submarine ride called Over and Under the Sea; the submarine ride was replaced in 1905 by the Hell Gate boat ride, which featured a whirlpool. LaMarcus Adna Thompson's Thompson Scenic Railway, which predated the park, was accessed via an Art Nouveau-style structure.

The attractions on the southwestern corner of the park were replaced in 1907 with the Orient attraction, which consisted of a massive staff arch measuring 200 ft high, as well as a series of structures surrounding a theater. In addition, in 1909, Gumpertz added a "Filipino village" which featured two hundred Igorot hunters.

A building with baby incubators, designed as a German farmhouse, was at the park's northwest corner. The lower half of the building was clad in brick. By contrast, the upper half had a timber facade and a tiled gable roof. The baby-incubator building cared for and exhibited premature babies, including triplets who were members of the Dicker family. At the time, the technology was not allowed in hospitals, but the incubators were allowed in side shows; two of the triplets survived to adulthood. Yet another building housed Wormwood's Dog and Monkey Show, housed in a building that was decorated with motifs of monkeys and dogs.

Oceanfront
Dreamland's oceanfront pier contained a structure with a restaurant and a ballroom. The ballroom was supposedly the largest in New York state at the time of its construction; it spanned 25000 ft2, with dimensions of about 100 by, and was surrounded by a balcony. The ceiling of the ballroom measured 50 ft high and had 10,000 lightbulbs. Adjoining the ballroom was the restaurant, measuring 60 by. The lower part of the structure was a ferry landing with booths and small shows. When Dreamland opened, the landing was served by ferry lines to Harlem, 23rd Street, and the Battery in Manhattan; the ferry rides cost up to 35 cents, but that price included admission. The lower deck of the pier was known as the Bowery, a replica of Manhattan's Chinatown, which the Times Union described as a place where "the lid will be off". The adjoining segment of the Coney Island Beach was originally a private beach.

The oceanfront featured a Japanese building, a two-story structure capped by a central tower, which led to an airship attraction and some tea rooms. The airship attraction was an exhibition of Santos-Dumont Airship No. 9. Another show, called the Seven Temptations of St. Anthony, was targeted toward male guests. At the foot of the park's lagoon were two Shoot-the-Chutes with two ramps that could handle 7,000 hourly riders. Two boats, each carrying 20 people, slid down the ramps, which extended 300 ft into the ocean. Another oceanfront attraction was the Leap-Frog Railway, a switchback railway-style attraction on a 500 ft pier, where two 40-person carts were accelerated toward each other at high speed before passing each other at the last second.

Concessions
In a bid for publicity, Reynolds awarded a concession for the park's peanut-and-popcorn stands to Broadway actress Marie Dressler, with young boys dressed as imps in red flannel acting as salesmen. Dressler may have been in love with Captain Jack Bonavita, Dreamland's one-armed lion tamer. Bonavita, who commanded lions in the Bostock animal arena, had one arm amputated after his hand was severely clawed by one of the lions and a blood infection spread through that hand.

Impact
When Dreamland opened, the New-York Tribune wrote: "Nothing but a personal visit and inspection can do anything like justice to the subject." A writer for The Brooklyn Daily Eagle called Dreamland "a city of amusement in itself", which was successful because of "the intelligent use of unlimited money expended for the best interest of unnumbered patrons in search of innocent amusement". During its last full season of operation, in 1910, a writer for Billboard said: "It's a great big Dreamland this year, and it's good clean through". The writer Marcia Reiss wrote in 2014 that the park was a "dazzling white city", calling it "Coney Island's grandest and shortest-lived amusement park". The design of Dreamland also inspired the creation of similar amusement parks around the world, such as Magic-City in Paris.

The park has been depicted in various works of popular culture. Artist Philomena Marano created a body of work inspired by the park in the papier collé method, American Dream-Land. Brian Carpenter wrote a play treatment which he used as a springboard for lyrics and compositions behind his second studio album for Beat Circus entitled Dreamland. The album featured Todd Robbins, an alumnus of Coney Island, and its booklet includes historical images of Dreamland donated by the Coney Island Museum. The Public Theater also staged the play Fire in Dreamland in 2018, which is based on the park's 1911 conflagration.