E& Egypt

e& Egypt is the third mobile operator to enter the Egyptian market and the first integrated operator for telecom services in Egypt. It officially started its business in 2007 and attracted one million subscribers in the first fifty days of the launch of its operations. Etisalat was the first company to provide 3.5G and 4G services while not needing its customers to change their SIM cards, in addition to consistently developing its network.

e& Egypt is one of the companies operating under Emirates Telecommunication Group Company, which was established in 1976 and later expanded to operate in 16 countries across the Middle East, Africa, and Asia, serving more than 148 million subscribers with its services.

Etisalat provides mobile, fixed-line, mobile Internet, and fixed Internet services.

Investments
Etisalat spent more than 50 billion pounds over a period of 12 years to develop its network and infrastructure. The company's capital also increased by approximately £4.5 billion, raised from the company's main shareholders, to make the total capital £19.5 billion. These ongoing investments have enabled Etisalat to become the prime company in the Egyptian telecommunications market.

The ownership structure of Etisalat Egypt is divided into seven entities: Etisalat International Egypt Co. Ltd., Emirates (66% of capital), Post for Investments S.A.E., Egypt (20%), DAS Holding (5%), DIFC LLC, UAE (5%), Saudi Tech Invest Com (1.5%), Al Naboodah Investments (1.5%), and Mawarid Finance (1%).

Al-Ahly Sporting Club
On October 4, 2011, Etisalat signed a contract to sponsor Al-Ahly Club's shirt for three years. The signing was held in the presence of the company's chairman, Eng. Gamal El-Sadat, its CEO Saleh Al-Abdooli, and a number of company leaders, in addition to Al-Ahly Club President Hassan Hamdi and Al-Ahly Club's Vice President Captain Mahmoud Al-Khatib, and the club's technical director, Manuel Jose. Etisalat sponsored Al-Ahly Club shirt for three years for £135 million, after a rife competition with Vodafone. The bid against Vodafone had reached £130 million, and Etisalat was able to seal the deal after raising the bid by £5 million.

On October 19, 2022, Etisalat announced their sponsorship for the second time for Al Ahly on a 4-year deal worth 800 million EGP, replacing WE as the club's main sponsor.