Ecojet

Ecojet Airlines Limited, styled as ecojet, is a proposed British regional airline based at Edinburgh Airport, Scotland. It aims to commence operations in early 2024 with flights to and from Edinburgh Airport.

Founding
On 17 July 2023, reports emerged that Dale Vince, the founder of Ecotricity and a prominent climate change activist, had formed a new company by the name of Ecojet, which planned to become the world's first electric airline using a fleet of aircraft powered by renewable energy. The airline had appointed Brent Smith, a former Flybe pilot and the founder of Q400 specialist Altsel Aviation, as its Chief Executive alongside Peter Davies, the former Chief Executive of companies including Brussels Airlines, Air Malta, and Air Southwest, who is also the founder and CEO of Airline Management Group, as its chairman.

Ecojet Airlines Limited was founded on 27 August 2021 as Fresh Airlines Limited, and this name was changed on 2 May 2023 following Dale Vince's appointment as a director.

On 26 January 2024, Ecojet began hiring for crew based in Edinburgh, to operate a fleet of ATR 72 airliners. The same month, the airline made a CAMO application to the UK's Civil Aviation Authority.

Management team
On 9 December 2023, it was reported that Ecojet had made further appointments to its management team. These appointments included Deon van Rensburg as its Head of Finance, Ben Leon as its Chief Commercial Officer and Augusto Ponte as an advisor to the board of directors. Furthermore, it was officially confirmed that Brent Smith is to take on the role of chief executive officer.

On 8 March 2024, Ecojet announced the appointment of Rebecca Borresen as its Chief Operating Officer.

Proposed operations
The airline has said that it hopes to eliminate single-use plastics from its services, and will also serve plant-based meals and provide crew with sustainable uniforms. Whilst initially it will use traditional kerosene-fuelled aircraft, it plans to shift to electric aircraft once it has begun operations and received its operating licences and airport slots.

Brand imaging
The airline's livery is based on a stylised rendition of the flag of the United Kingdom. As such, its aircraft carry the tagline "Flag Carrier for Green Britain", with this also being a reference to the Green Britain Group, a company founded by Dale Vince which has shareholdings in ventures such as Ecotricity. The airline's slogan is "Another way."

Fleet
Ecojet originally intended to launch with the 19-seat Twin Otter aircraft before upscaling to a 70-seat airliner 18 months thereafter. However, in January 2024, the company began hiring for ATR 72 crew to begin operations before mid-2024.

On 29 November 2023, Ecojet signed an agreement to acquire 70 hydrogen-electric powerplants from ZeroAvia.