Ei Samay Sangbadpatra

Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. At present it is owen by Tidings Media & Communications Pvt Ltd.

The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was inr 1 per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.

Pre-launch scenario
The vernacular print media space in West Bengal comprises four major Bengali dailies: Anandabazar Patrika, Aajkaal, Bartaman and Sangbad Pratidin. Out of these, Anandabazar Patrika is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per Indian Readership Survey 2012, with a readership of about 59 lakhs.

Sections

 * Regular sections
 * Ei Muhurte: contains essays on different topics, tips, and analysis on different subjects like graphology and share market
 * Ei Shahar: contains news and articles related to Kolkata
 * Ei Rajya: contains news and articles related to West Bengal
 * Ei Desh: deals with news of national interest
 * Sompadokiyo: contains editorial, on this date, essays
 * Khelar Samay: sports section contains news on different sports
 * Byabsa Banijyo: business section contains news related to business, economics and finance


 * Other sections
 * Onnya Samay: regular supplement
 * Robibaroyari: Sunday special.

Editions
Currently this daily is published from Kolkata and New Delhi.