Element Electronics

Element Electronics is a privately held American consumer electronics company in South Carolina.

History
Element Electronics is a private company specializing in the sale of affordable televisions, monitors, soundbars, and a diverse range of appliances. Founded in 2007, the company is headquartered in Winnsboro, South Carolina. Element Electronics has expanded its presence, with additional offices located in Minnesota, Arkansas, and Georgia.

In a significant development in 2012, Element Electronics inaugurated its state-of-the-art manufacturing facility in Winnsboro, South Carolina, covering a 315,000 square feet (approximately 29,300 square meters). This milestone marked Element Electronics as a distinctive player in the consumer electronics industry, as it became the only major television company assembling televisions in the United States. This move underscored the company's commitment to domestic production.

Element Electronics is recognized for its substantial contribution to the American job market, employing nearly 500 individuals across various locations in the United States. This commitment to local employment reinforces the company's position as a prominent player in the consumer electronics market.

Campaigns
Heisman Trophy winner and Fox Sports analyst Matt Leinart starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called “Right Moves with Matt Leinart”, featuring Leinart breaking down the best college football plays of the week. This was Element Electronics’ first national TV campaign.

Products
Element Electronics offers a wide range of televisions integrated with Xumo, Google TV, and Roku TV smart streaming platforms. Their televisions range in size from 19” to 86”. They also offer monitors, sound bars, and major appliances that include: refrigerators, freezers, washers, dryers, dishwashers, and air conditioners.

In 2020, Element Electronics expanded its product portfolio by entering the appliance market. They introduced a line of refrigerators and freezers, further diversifying their offerings.

In 2022, the company launched a noteworthy product – an Outdoor Roku TV, specifically designed to withstand various weather conditions. This product catered to outdoor entertainment enthusiasts and further solidified Element Electronics' presence in the smart TV market with the first outdoor Roku TV.

In 2023, Element Electronics formed strategic partnerships with Xumo and Google TV. This collaboration led to the introduction of the 300, 400, and 500 Series Element TVs, providing consumers with a wider range of options for their home entertainment needs.